Expanding Product Range Metsä Tissue's recent launch of innovative products such as wood fibre punnets and laminated fibre series indicates a strong focus on sustainable and eco-friendly packaging solutions, creating opportunities to partner in delivering environmentally conscious packaging materials.

Sustainability Initiatives The upcoming PEFC group certification program demonstrates Metsä Group's commitment to sustainable forestry and responsible manufacturing, presenting a selling point for clients seeking verified eco-friendly products and sustainability credentials.

Cost Optimization Strategies Recent layoffs as part of cost-saving initiatives reveal a strategic focus on streamlining operations, which may open avenues to introduce supply chain efficiencies or value-added manufacturing solutions to support their transformation.

Innovation & Awards Recognition for their innovative packaging solutions, such as the Carton of the Year award, positions Metsä Tissue as a leader in high-quality, award-winning packaging, suggesting opportunities to collaborate on premium packaging projects or co-branding initiatives.

Digital and Market Engagement Their active presence on digital advertising platforms and participation in major trade events indicate a proactive market engagement strategy, which can be leveraged to introduce new technologies, digital solutions, or collaborative marketing opportunities to enhance their competitive edge.