Sustainability Initiatives Metsä Group is actively expanding its sustainability efforts with the launch of its own PEFC group certification program planned for 2026, indicating a strong commitment to environmentally responsible sourcing that can appeal to eco-conscious clients and partners.

Product Innovation The company's recent introduction of a wood fibre punnet series targets fresh produce markets, presenting an opportunity to collaborate on innovative, eco-friendly packaging solutions for food retailers and distributors seeking sustainable alternatives.

Technological Advancement Metsä Group is leveraging artificial intelligence based on satellite imagery and spatial datasets for planning and pricing, which could be a basis for offering advanced supply chain solutions or data-driven analytics services to optimize customer operations.

Expansion & Asset Investment Recent investments in warehousing and a service center in the Netherlands suggest potential for partnerships in logistics, distribution, and supply chain management, ideal for companies looking to enhance regional distribution capabilities.

Market Position & Relationships The planned end of a longstanding partnership with B&Q signals a shift in distribution channels, creating an opening for new retail and professional clients in the UK and Europe to expand Metsä Tissue’s market reach with tailored sales collaborations.