Niche Market Focus MFORCE Research specializes in diverse qualitative and quantitative market research methodologies, including Audience Response technology and Dial Tests, making it an attractive partner for businesses seeking advanced consumer insights and testing solutions.
Tech-Savvy Operations Utilizing modern technology tools such as Concrete CMS, jQuery, and Google Analytics, MFORCE demonstrates an interest in digital efficiency, suggesting potential for partnerships or integrations with companies looking to enhance their data analysis capabilities.
Growing Revenue Potential With an estimated revenue between 10 and 25 million dollars and a small team, MFORCE offers opportunities for tailored service expansion, especially in niche market research segments where personalized attention can be a competitive advantage.
Market Positioning Operating alongside industry giants like Ipsos and Nielsen, MFORCE Research is well-positioned to attract mid-sized clients valuing specialized, technology-driven research services, presenting potential sales opportunities in targeted sectors such as advertising, usability, and consumer product testing.
Client Acquisition Opportunities Given their nationwide recruitment and field management capabilities, there is significant potential to expand client base in various industries requiring comprehensive survey and testing logistics, including agencies, academic institutions, and brands seeking detailed market insights.