Licensing Momentum A robust licensing engine with iconic brands and recent deals including Asmodee distribution for Hellbreak in the UK and Ireland, a long-term Monster Jam license extension with Feld Experiences, and a global toy licensing agreement with Supercell, creating multiple cross-sell paths between toys, games, and media.

Digital Platform A large digital play ecosystem led by Toca Boca and Piknik with millions of monthly active users, enabling cross-promotion of physical toys through co-branded digital experiences and new revenue streams beyond traditional playthings.

Global Reach A global manufacturing and distribution footprint with 29 offices across nearly 20 countries supports rapid market entry for new licenses and regional campaigns, reducing go-to-market time for partners.

Brand Portfolio A diversified, family-focused line-up spanning PAW Patrol, Melissa & Doug, Bakugan and Rubik’s Cube, plus in-house entertainment, enabling bundled opportunities across toys, entertainment content and digital games to drive integrated sales.

Strategic Partnerships Active collaboration strategy evidenced by multiple partnerships (Asmodee, Supercell, Feld/Monster Jam) and high-visibility events (TD Cowen conference; Qatar Visit Hala Summer partnership), presenting ongoing opportunities to co-develop products, licensed content, and promotional campaigns across markets.