Premium Motorsport Target sponsorship and hospitality deals surrounding marquee events like Motul Petit Le Mans and IMSA races to leverage Michelin Raceway Road Atlanta’s status as a world-class road course with a strong fanbase and corporate programs.

Event Platform Offer B2B experiential packages for driving schools, corporate events, private testing, and driving clubs, highlighting the facility’s versatile use and established track record to attract new business and high-value partner programs.

Digital Engagement Leverage the facility’s tech stack and online presence to deploy targeted marketing and sponsorship activations, including email campaigns via Mailchimp and data tracking with Google Tag Manager to optimize partner ROI.

Strategic Alliances Propose cross-promotional partnerships with automobile OEMs, aftermarket brands, and media rights holders to capitalize on the track’s prestige and recurring major events, expanding reach into racing enthusiasts.

Global Visibility Position Road Atlanta as a gateway to international endurance and FIA World Endurance Championship visibility, identifying opportunities to support teams, hospitality suites, and exclusive access experiences for global sponsors.