Insights

Market Recognition Michelin Raceway Road Atlanta is globally recognized as one of the top road courses, attracting major racing events and a diverse range of participants, which provides opportunities to offer sponsorship, branding, and customized event solutions.

Event Expansion The company's hosting of high-profile events like the Motul Petit Le Mans and IMSA Endurance Cup indicates a strong position in motorsports; this creates potential for sales of advanced event technology, safety equipment, and hospitality services.

Technological Engagement Utilizing cloud services, SAP, and other enterprise tools demonstrates a modern operational approach, opening possibilities to introduce innovative tech products or consulting services that enhance event management and fan engagement.

Growth Opportunities With revenue between 10 to 25 million dollars and recent awards recognizing its status, there is room to expand auxiliary services such as media rights, digital content solutions, and fan experience enhancements to drive further revenue.

Industry Leadership The facility's recognition as one of the best North American circuits and its recent award wins position it as a leader, creating opportunities to collaborate on premium branding, exclusive partnerships, and high-end sponsorship packages.

Similar companies to Michelin Raceway Road Atlanta

Michelin Raceway Road Atlanta Tech Stack

Michelin Raceway Road Atlanta uses 8 technology products and services including Amazon Web Services, Joomla, SAP, and more. Explore Michelin Raceway Road Atlanta's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Joomla
    Content Management System
  • SAP
    Customer Relationship Management
  • MySQL
    Database
  • Google Fonts API
    Font Scripts
  • Chosen
    Javascript Frameworks
  • MooTools
    Javascript Frameworks
  • Google Tag Manager
    Tag Management

Media & News

Michelin Raceway Road Atlanta's Email Address Formats

Michelin Raceway Road Atlanta uses at least 1 format(s):
Michelin Raceway Road Atlanta Email FormatsExamplePercentage
FLast@roadatlanta.comJDoe@roadatlanta.com
45%
First@roadatlanta.comJohn@roadatlanta.com
5%
FLast@roadatlanta.comJDoe@roadatlanta.com
45%
First@roadatlanta.comJohn@roadatlanta.com
5%

Frequently Asked Questions

Where is Michelin Raceway Road Atlanta's headquarters located?

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Michelin Raceway Road Atlanta's main headquarters is located at 5300 Winder Highway, Braselton, GA 30517, US. The company has employees across 1 continents, including North America.

What is Michelin Raceway Road Atlanta's phone number?

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You can contact Michelin Raceway Road Atlanta's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Michelin Raceway Road Atlanta's official website and social media links?

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Michelin Raceway Road Atlanta's official website is roadatlanta.com and has social profiles on LinkedIn.

What is Michelin Raceway Road Atlanta's NAICS code?

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Michelin Raceway Road Atlanta's NAICS code is 7112 - Spectator Sports.

How many employees does Michelin Raceway Road Atlanta have currently?

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As of October 2025, Michelin Raceway Road Atlanta has approximately 29 employees across 1 continents, including North America. Key team members include President And General Manager: R. H.Director, Public Relations And Marketing: K. M.Medical Director: C. E.. Explore Michelin Raceway Road Atlanta's employee directory with LeadIQ.

What industry does Michelin Raceway Road Atlanta belong to?

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Michelin Raceway Road Atlanta operates in the Spectator Sports industry.

What technology does Michelin Raceway Road Atlanta use?

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Michelin Raceway Road Atlanta's tech stack includes Amazon Web ServicesJoomlaSAPMySQLGoogle Fonts APIChosenMooToolsGoogle Tag Manager.

What is Michelin Raceway Road Atlanta's email format?

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Michelin Raceway Road Atlanta's email format typically follows the pattern of FLast@roadatlanta.com. Find more Michelin Raceway Road Atlanta email formats with LeadIQ.

When was Michelin Raceway Road Atlanta founded?

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Michelin Raceway Road Atlanta was founded in 1970.
Michelin Raceway Road Atlanta

Michelin Raceway Road Atlanta

Spectator SportsUnited States11-50 Employees

Michelin Raceway Road Atlanta is recognized as one of the world’s best road courses. Our multi-purpose motor sports facility is situated on 750 park-like acres in the rolling hills of Northeast Georgia. 

Since 1970, Michelin Raceway Road Atlanta has been making history.  From Can Am, IMSA, Camel GT, Formula 500, NASCAR Busch series, Formula Drift and of course the Motul Petit Le Mans – just about every major racing series has competed here.  

The facility is utilized for a wide variety of events, including professional and amateur sports car and motorcycle races, racing and driving schools, corporate programs and private testing for motorsports teams.

Michelin Raceway Road Atlanta is host to major events like Motul Petit Le Mans, Drift Atlanta, MotoAmerica and The Mitty and is home to the Driving Club at Michelin Raceway Road Atlanta.

Section iconCompany Overview

Headquarters
5300 Winder Highway, Braselton, GA 30517, US
Phone number
NAICS Code
7112 - Spectator Sports
Founded
1970
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    Michelin Raceway Road Atlanta's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Michelin Raceway Road Atlanta's revenue is estimated to be in the range of $10M$25M

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