Heritage & Attendance Leverage Lime Rock Park’s historic branding and fan-friendly venue to upsell premium experiences, VIP access, and exclusive meet-and-greets during race weekends to drive higher ticket and hospitality revenue.

Sponsorship & Partners Capitalize on ongoing partnerships and events by offering targeted sponsorship packages around IMSA Northeast Grand Prix and other race weekends, including digital exposure, event-day activations, and venue branding in redesigned paddock areas.

Digital Experience Propose a modernization package for ticketing and fan engagement drawn from recent partnerships with TorkHub and online marketplaces, focusing on streamlined checkout, CRM integration, and personalized marketing campaigns to boost ticket sales and retargeting effectiveness.

Content & Merch Develop digital and onsite merchandising and content opportunities aligned with the Lime Rock Classifieds ecosystem to cross-promote event apparel, memorabilia, and limited-edition collabs, expanding revenue streams beyond race-day admissions.

New Business Access Target corporate partnerships and experiential programs with companies in the northeast motorsports ecosystem, offering venue access, private track days, and branding opportunities to tap into a growing interest in experiential marketing and audience engagement.