Local Market Growth Capitalize on Michigan focus by engaging bean growers, processors, and distributors with tailored procurement and marketing support. Position the commission as a regional partner for supply chain efficiency, member services, and market development initiatives.

Digital Marketing Opportunity Leverage the existing WordPress site, Gravity Forms, and social presence to optimize lead capture, event registrations, and partner communications. Propose services such as SEO, content marketing, CRM integration, and analytics to drive inquiries and participation.

Data Insights Offer market intelligence on bean supply, pricing trends, and demand signals to help growers and processors plan production and marketing. Provide dashboards and periodic briefings as value added services or premium offerings.

Partnerships and Grants Explore collaborations with regional and national agricultural associations to co host events, share resources, and access joint funding opportunities. Leverage partnerships to broaden reach and diversify revenue streams.

Tech Modernization Even with a modern stack, the organization can benefit from scalable operations tools such as CRM, membership management, and automated workflows. Recommend security hardening, enhanced analytics, and streamlined forms to boost engagement and efficiency.