Deep Distributor Network Michigan Lighting Systems represents over 70 lighting manufacturers, including Hubbell Lighting, offering a broad product catalog. This enables upsell and cross-sell opportunities across commercial, industrial, hospital, educational, and outdoor lighting projects.

Regional Footprint With offices in Grand Rapids and Troy, MI, the company serves Michigan and nearby markets, presenting a gateway for rapid quote turnaround, localized support, and targeted showroom-style demonstrations to win nearby projects.

Established Brand As the Michigan arm representing Hubbell Lighting, a top-tier manufacturer with a long history since 1888, there is credibility to leverage in pursuing larger, specification-driven projects and dealer partnerships.

SMB to Mid-Market Focus Current revenue range of 10M–25M and an 11–50 employee base indicate potential for growth via strategic partnerships, tiered programs, and value-added services such as design-assist, project management, and accelerated order fulfillment.

Tech-Enabled Engagement Digital presence and tech stack including WordPress Multisite and Microsoft 365 suggest opportunities to deploy digital marketing assets, online configurators, and streamlined B2B procurement experiences to capture more online-led inquiries and convert them to projects.