Security Growth Engine MicroAge's Feb 2025 launch of CyberPointe Managed Security Services and its recognition as a KnowBe4 Partner to Watch position the firm to address rising cyber threats with managed security and security awareness training. This creates immediate sales opportunities in regulated industries such as healthcare, financial services, and government that require HIPAA compliant security postures. Recommend pursuing security assessments, managed detection and response, and security awareness programs as bundled offerings.

Digital Transformation Leader MicroAge has evolved from VAR to MSP and digital transformation partner, offering end to end managed services with a single point of contact. Its tech stack including Microsoft Fabric, Power BI, and Adobe supports cloud migrations, data analytics, and application modernization for mid market firms. Target clients planning modernization or data initiatives; propose bundled transformation engagements that cover strategy, migration, and ongoing managed services.

Vertical Market Fit MicroAge targets a broad set of verticals from healthcare to government, education, and manufacturing, creating multiple cross sell opportunities for industry specific solutions such as HIPAA compliant IT, regulatory compliance programs, and secure digital workflows. Map vertical personas and develop industry specific playbooks, references, and case studies to accelerate deals. Consider partnerships with system integrators and vendors serving these verticals.

Leadership Momentum Larry Gentry's appointment as CEO in December 2025 alongside persistent CRN recognition signals a strategic growth push and enterprise credibility. Use this leadership momentum in executive outreach and align proposals with growth initiatives and large scale digital transformation programs. Leverage awards and leadership messaging in sales collateral and outreach.

Partners Advantage Recognized repeatedly by CRN for MSP, Tech Elite, and Solution Provider and backed by strong partnerships with KnowBe4, CyberPointe, Microsoft, Adobe, and HP, MicroAge has a credible partner ecosystem for large implementations. Leverage co sell opportunities, joint marketing, and reference driven campaigns to win enterprise deals. Build joint solution briefs that highlight security, cloud, and data analytics capabilities.