Strategic partnerships Microban has a broad global footprint with partnerships across 800+ companies and a presence in North America, Europe, and Asia Pacific. Leverage co-development and co-branding opportunities with manufacturers seeking antimicrobial, odor control, or surface modification capabilities to expand into new materials and markets.

Sustainability edge Recent USDA Biobased Product Label recognition for EcoFresh indicates a growing sustainability narrative and regulatory credibility. Target customers prioritizing green certifications and eco-friendly product claims to drive adoption of Microban EcoFresh and related bio-based technology offerings.

New product launches EcoFresh odor-control technology and active/outdoor lifestyle applications broaden odor management solutions beyond traditional interiors. Identify consumer and industrial product segments (apparel, footwear, outdoor gear, consumer electronics) that can benefit from advanced odor capture and antimicrobial protection.

Brand trust leverage Microban’s Trustmark recognition and long-standing presence with notable brand integrations across 1,000+ products create a competitive moat. Position as a trusted coating and additive partner for OEMs seeking proven protection claims and compliance across global markets.

Leadership and expansion Recent leadership changes and strategic partnerships (Curie Co integration) signal ongoing innovation and capacity expansion. Engage during executive-led initiatives and enterprise-scale procurement cycles to align solutions with evolving product preservation, safety, and regulatory needs.