Established credibility Longstanding presence since 1966 and full service material handling provider positions Mid-Ohio Forklifts as a dependable partner for customers seeking reliable sales, service, and rental solutions.

Small to mid-size focus With 11-50 employees and revenue in the 10-25 million range, the company targets mid-market manufacturers and warehouses that require personalized service, frequent equipment maintenance, and responsive support.

Comprehensive offering Sales, rentals, service, and parts across new and used forklifts from multiple brands suggest cross-selling opportunities for maintenance plans, parts bundles, and rental-to-own programs.

Technology adoption Active use of digital marketing and cloud tools (Google Ads, AWS, Weebly/WordPress, Mailgun, Microsoft 365) indicates openness to tech-enabled sales, CRM integration, and data-driven campaigns to attract and convert prospects.

Growth opportunities Revenue visibility and a varied equipment catalog across pneumatic, electric, propane, and diesel propulsion, plus a broad product mix (pallet jacks, stock-chasers, scrubbers) create upsell paths into higher-margin service contracts and newer equipment replacements.