Finishing Focus Upsell Mid-State Litho specializes in finishing services such as folding, die-cutting, and book binding, making it a natural upsell for customers who print but haven’t integrated finishing. Target opportunities include commercial printers, direct mailers, marketing agencies, and small publishers seeking end-to-end production, with bundled equipment, training, and maintenance to boost in-house profitability.

VIP Demo Growth The Printing United VIP Demonstration Program launched in partnership with Standard is a channel to generate qualified interest in finishing equipment and bindery solutions. Sales opportunities exist by inviting regional print shops to hands-on demos, driving faster value conversations, and aligning marketing with vendor events to build a pipeline across the Great Lakes.

Regional Partnerships Leverage vendor relationships and regional footprint to create joint marketing and referral programs. Opportunities include co-branded events, equipment demos, and bundled offers with suppliers of paper, laminators, folders, and bindery consumables, supported by Mid-State’s local service capabilities.

Targeted Buyers Focus on small to mid-sized print shops and corporate print departments in the Great Lakes that need reliable on-site support and finishing capability. Propose maintenance contracts, replacement parts, and consumables alongside equipment sales, plus training packages to reduce downtime and improve throughput.

Local Service Advantage Differentiate from larger online printers with strong local presence, quick installation, and hands-on support. Emphasize the ability to install and service finished goods equipment regionally, enabling faster time to value for customers, and create case studies or testimonials from regional clients to validate capability.