Market Position Mid-State Supply operates as a regional wholesale distributor of plumbing, HVAC, electrical supplies and kitchen and bath cabinetry with multiple branches, presenting an opportunity to upsell bundled product offerings and cross-sell to contractors across trades.

Growth Potential With revenue in the 10 to 25 million range and a multi-branch footprint, there is potential to expand service with enhanced logistics, vendor consolidation programs, and value-added services such as design centers to attract larger project opportunities.

Tech Enablement Current tech stack includes cloud optimization, CMS and analytics tools suggesting room to leverage digital self-service for customers, streamline ordering, and deploy targeted marketing campaigns to drive repeat orders.

Strategic Fit Similar industry players are significantly larger; Mid-State sits between regional independents and national wholesalers, offering a gateway for exclusive supplier partnerships, preferred pricing, and co-branded promotions to win more contractor accounts.

Account Growth Key expansion channels include the Kitchen and Bath Design Center in Appleton and branch presence in Wautoma, De Pere, and Fond du Lac, signaling opportunities for targeted campaigns to kitchen, bath, and trade contractors pursuing local project wins.