Niche Market Focus Midpoint Trade Books specializes in serving independent publishers, offering tailored distribution and marketing support. This focus presents opportunities to develop customized service packages and products that meet the unique needs of small and niche publishers aiming for increased visibility.

Digital Transformation The recent launch of an e-distribution solution indicates a strategic shift towards digital channels, providing a chance to upsell digital marketing, e-book distribution, and online promotion services to publishers seeking to expand their digital footprint.

Industry Consolidation Midpoint’s acquisition by Chicago Review Press and its previous integrations reflect ongoing industry consolidation, creating opportunities to position complementary distribution solutions and partnerships that enhance publisher reach and operational efficiency.

Technology Integration Integration with accounting software like Xero demonstrates a focus on operational efficiency, which can be leveraged to offer business management tools, inventory tracking, and reporting services to streamline publishers' workflows.

Growth Potential With revenue ranging from one to ten million dollars and a dedicated team, there is significant potential for offering scalable marketing, sales analytics, and expansion services aimed at publishers looking to grow within a competitive marketplace.