Diversity Champion Midweek Productions is a women-led, Women Business Enterprise certified company in New York, presenting a strong co-founders story and a focus on women in front of and behind the camera, which can be leveraged to position brand storytelling and inclusive campaigns.
Boutique Scale With a small team and annual revenue in the multi‑million range, there is an opportunity to upsell premium, bespoke production services to mid-market brands seeking flexible, high-touch partnerships and rapid turnarounds.
Global Experience Co-founders Kaydee Weeks and Shelley MacLachlan bring 15+ years of global agency and brand collaboration, making Midweek a strong candidate for international campaigns or brand films that require nuanced storytelling and cross-market execution.
Tech Stack Utilize their existing digital infrastructure including Squarespace, WordPress, and Vimeo to offer upgraded digital first content packages, streaming ready deliverables, and scalable creative services tied to data analytics and audience insights.
Financial Flex Revenue visibility and growth potential exist within the mid‑tier range; align with agencies and brands seeking nimble production partners with competitive pricing, rapid execution, and strong credentials in diversity and female leadership.