Strategic Industry Position Midwich UK&I operates within the rapidly evolving IT Services and AV distribution sector, presenting numerous opportunities to serve clients seeking advanced audio visual solutions and integrated technology systems across various commercial and residential markets.

Recent High-Profile Partnerships The company's recent collaborations with global brands like Samsung, Hisense, and Lightware indicate a strong market presence and a growing demand for premium AV products, opening avenues to target premium retailers, integrators, and event venues.

New Market Initiatives With the launch of the Live division targeting the live events industry, there is potential to expand sales efforts into event production companies, venues, and rental service providers seeking specialized AV distribution and rental solutions.

Customer Experience Focus Appointment of an Experience Centre Manager highlights a commitment to elevating customer engagement and showcasing innovative solutions, providing opportunities to leverage demo facilities for client demonstrations and consultative sales approaches.

Growth and Innovation Midwich’s technological expertise and recent product showcases, including exclusive displays at Tech Xpo, suggest a readiness to adopt and distribute cutting-edge AV technologies, ideal for targeting early adopters and tech-driven clients seeking innovative AV solutions.