Expanding Digital Ecosystem miHoYo's diverse IP across games, animation, comics, and music presents multiple cross-promotional opportunities for brands looking to engage a highly engaged, multi-platform audience.

Technological Innovation With a focus on advancing animation rendering, artificial intelligence, and cloud gaming, miHoYo is open to partnerships that can enhance its technological capabilities or provide cutting-edge tools and services.

Collaborative Events Recent participation in major gaming and cultural events like Lantern Rite and Genshin FES indicates strong community engagement, offering opportunities for co-branded campaigns or exclusive content collaborations.

Hardware and Merchandise The launch of limited edition controllers and merchandise suggests potential for partnerships in gaming hardware, accessories, or exclusive collectibles targeting miHoYo's dedicated fan base.

Global Growth Potential miHoYo's expanding influence in international markets, coupled with strategic partnerships like the one with Google, indicates opportunities for localization services, regional marketing, and technology integrations to support further growth.