Fan Engagement Tech Leverage existing digital stack (Google Analytics, Facebook, AWS) to deepen fan engagement through personalized content, mobile app enhancements, and loyalty programs, unlocking new sponsorship opportunities and data-driven fan journeys.

Digital Commerce Capitalize on merchandise demand with Back In Stock integration and an enhanced omnichannel strategy to boost online and in-arena sales, using analytics to drive product recommendations and promotions.

Sponsorship Opportunities Package data-driven sponsorships across digital and in-arena channels, offering measurable ROI via analytics and audience insights to attract local and national brands.

Data Analytics Position as a data-centric partner by expanding analytics collaboration, offering fan segmentation, attribution modeling, and performance metrics to optimize marketing spend and sponsorship effectiveness.

Venue Tech Upgrades Modernize the Target Center experience with venue tech improvements such as enhanced Wi-Fi, mobile ticketing, contactless payments, and in-arena digital experiences to boost attendance, throughput, and sponsor visibility.