Insights

Growing Market Presence Minor Figures has a strong presence in the specialty coffee shop segment, with its products available in over 4,000 coffee shops worldwide and expanding shelves in major supermarkets. This widespread distribution indicates significant opportunity to deepen retail partnerships and expand into new regional markets.

Product Innovation & Expansion The company actively launches new products such as organic chai concentrate and light oat milk variants, demonstrating a commitment to product diversification. Leveraging this innovation can open sales channels to health-conscious consumers and specialty cafes seeking niche plant-based offerings.

Strategic Partnerships Recent collaborations with partners like Commonwealth Joe and PlantX Life highlight opportunities to co-develop and bundle products for corporate, retail, and online channels. Building on these relationships can facilitate entry into corporate wellness programs and online plant-based marketplaces.

Global Market Expansion With recent participation in events like Expo West 2025 and leadership appointments in North America, Minor Figures is actively expanding into international markets. Targeting distribution and promotional efforts in North America and the US specialty coffee scene could accelerate sales growth.

Sustainability & Certification Being a B Corp certified company underscores a strong sustainability message that appeals to environmentally conscious consumers and retail buyers. Emphasizing this certification in sales pitches can enhance credibility and attract partnerships with ethically driven retailers and horeca channels.

Minor Figures Tech Stack

Minor Figures uses 8 technology products and services including Xero, Unleashed Software, Apple iCloud Mail, and more. Explore Minor Figures's tech stack below.

  • Xero
    Accounting
  • Unleashed Software
    E-commerce Platforms
  • Apple iCloud Mail
    Email
  • iubenda
    Governance, Risk And Compliance
  • Google
    Search Engines
  • reCAPTCHA
    Security
  • X-XSS-Protection
    Security
  • WhatsApp
    Social Sharing

Media & News

Minor Figures's Email Address Formats

Minor Figures uses at least 1 format(s):
Minor Figures Email FormatsExamplePercentage
First.Last@minorfigures.comJohn.Doe@minorfigures.com
62%
First@minorfigures.comJohn@minorfigures.com
30%
Last@minorfigures.comDoe@minorfigures.com
5%
First.Middle@minorfigures.comJohn.Michael@minorfigures.com
3%

Frequently Asked Questions

Where is Minor Figures's headquarters located?

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Minor Figures's main headquarters is located at London, England e17 5qj United Kingdom. The company has employees across 5 continents, including EuropeNorth AmericaOceania.

What is Minor Figures's official website and social media links?

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Minor Figures's official website is minorfigures.com and has social profiles on LinkedInCrunchbase.

What is Minor Figures's NAICS code?

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Minor Figures's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Minor Figures have currently?

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As of February 2026, Minor Figures has approximately 88 employees across 5 continents, including EuropeNorth AmericaOceania. Key team members include Chief Executive Officer: S. F.Vp Of Operations, North America: J. Y. B.Vice President Of Commercial Growth: L. R.. Explore Minor Figures's employee directory with LeadIQ.

What industry does Minor Figures belong to?

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Minor Figures operates in the Food and Beverage Services industry.

What technology does Minor Figures use?

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Minor Figures's tech stack includes XeroUnleashed SoftwareApple iCloud MailiubendaGooglereCAPTCHAX-XSS-ProtectionWhatsApp.

What is Minor Figures's email format?

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Minor Figures's email format typically follows the pattern of First.Last@minorfigures.com. Find more Minor Figures email formats with LeadIQ.

When was Minor Figures founded?

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Minor Figures was founded in 2014.

Minor Figures

Food and Beverage ServicesEngland, United Kingdom51-200 Employees

We’re Minor Figures. 

Founded on a rooftop in 2014 by three friends with a shared love of coffee, MF has since grown into a global brand with a team of over 75+ people across the world, with offices in the UK & NAM. We create plant-based products for coffee lovers, baristas and a better planet. We love teaming up with people as mad about coffee as we are and love nothing more than heading down to their local cafe to enjoy a chat with the friendly & expert barista. 

All our products are 100% plant based and vegan friendly. 

Minor Figures would be nothing without the independent coffee scene and our products can be found in over 4,000 specialty coffee shops worldwide, where we regularly run Freedays and Minor Figures FM events. We’re also expanding fast, with products lining the shelves in major supermarkets in our core regions.

At Minor Figures, we’re passionate about creating a positive impact and we put sustainability at the forefront of everything we do. We’re a B Corp certified company.

Everyone’s invited. We collaborate, improvise, synchronise. We are wholly authentic, uplifting and constructive. Because magic happens when everyone’s vibing and having a good time.  We value individuality and we want you to be yourself.

Section iconCompany Overview

Headquarters
London, England e17 5qj United Kingdom
NAICS Code
722 - Food Services and Drinking Places
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Minor Figures's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Minor Figures's revenue is estimated to be in the range of $10M$25M

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