Insights

Global Expansion Minor Figures has a global presence with offices in the UK, USA, and Australia, providing an opportunity to target customers in different regions and tap into diverse markets.

Partnerships with Major Brands Recent partnerships with companies like Commonwealth Joe LLC, PlantX Life Inc., and others indicate opportunities for collaboration and cross-promotion to reach a wider audience and increase sales channels.

Product Diversification Launching new products such as Everyday Oat, Everyday Oat Light, Barista Chai Concentrate, and being a pioneer in oat milk innovation presents avenues for upselling and expanding product offerings to attract a broader customer base.

Sustainable Focus Being a B Corp certified company and prioritizing sustainability can resonate well with environmentally conscious customers, creating a unique selling point that can drive sales among ethically-minded consumers.

Growing Industry Presence Recognition in the specialty coffee sector through placements in over 4,000 coffee shops globally showcases brand visibility and potential demand, offering opportunities to capitalize on the growing trend of plant-based products in the food and beverage industry.

Minor Figures Tech Stack

Minor Figures uses 8 technology products and services including Xero, SPINS, Font Awesome, and more. Explore Minor Figures's tech stack below.

  • Xero
    Accounting
  • SPINS
    E-commerce Analytics Software
  • Font Awesome
    Font Scripts
  • Vue.js
    Javascript Frameworks
  • Amazon Web Services
    Platform As A Service
  • Personio
    Recruitment Marketing
  • Sensei
    Retail Analytics Software
  • Algolia Realtime Search
    Search Engines

Media & News

Minor Figures's Email Address Formats

Minor Figures uses at least 1 format(s):
Minor Figures Email FormatsExamplePercentage
First.Last@minorfigures.comJohn.Doe@minorfigures.com
58%
First@minorfigures.comJohn@minorfigures.com
33%
Last@minorfigures.comDoe@minorfigures.com
6%
First.Middle@minorfigures.comJohn.Michael@minorfigures.com
3%

Frequently Asked Questions

Where is Minor Figures's headquarters located?

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Minor Figures's main headquarters is located at 12 A Uplands Business Park London, England E17 5QJ GB. The company has employees across 5 continents, including EuropeNorth AmericaOceania.

What is Minor Figures's official website and social media links?

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Minor Figures's official website is minorfigures.com and has social profiles on LinkedIn.

How much revenue does Minor Figures generate?

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As of September 2024, Minor Figures's annual revenue reached $15M.

What is Minor Figures's NAICS code?

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Minor Figures's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Minor Figures have currently?

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As of September 2024, Minor Figures has approximately 86 employees across 5 continents, including EuropeNorth AmericaOceania. Key team members include Chief Executive Officer: S. F.Head Of Marketing Emea: O. S.Head Of People: A. K. M.. Explore Minor Figures's employee directory with LeadIQ.

What industry does Minor Figures belong to?

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Minor Figures operates in the Food and Beverage Services industry.

What technology does Minor Figures use?

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Minor Figures's tech stack includes XeroSPINSFont AwesomeVue.jsAmazon Web ServicesPersonioSenseiAlgolia Realtime Search.

What is Minor Figures's email format?

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Minor Figures's email format typically follows the pattern of . Find more Minor Figures email formats with LeadIQ.

When was Minor Figures founded?

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Minor Figures was founded in 2014.
Minor Figures

Minor Figures

Food and Beverage ServicesEngland, United Kingdom51-200 Employees

We’re Minor Figures. 

Founded on a rooftop in 2014 by three friends with a shared love of coffee, MF has since grown into a global brand with a team of over 100 people across the world, with offices in the UK, USA, and Australia. We create plant-based products for coffee lovers, baristas and a better planet. We love teaming up with people as mad about coffee as we are and love nothing more than heading down to their local cafe to enjoy a chat with the friendly & expert barista. 

All our products are 100% plant based and vegan friendly. 

Minor Figures would be nothing without the independent coffee scene and our products can be found in over 4,000 specialty coffee shops worldwide, where we regularly run Freedays and Minor Figures FM events. We’re also expanding fast, with products lining the shelves in major supermarkets in our three core regions.

At Minor Figures, we’re passionate about creating a positive impact and we put sustainability at the forefront of everything we do. We’re a B Corp certified company.

Everyone’s invited. We collaborate, improvise, synchronise. We are wholly authentic, uplifting and constructive. Because magic happens when everyone’s vibing and having a good time.  We value individuality and we want you to be yourself.

Section iconCompany Overview

Headquarters
12 A Uplands Business Park London, England E17 5QJ GB
NAICS Code
722 - Food Services and Drinking Places
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $10M$50M

    Minor Figures's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    Minor Figures's revenue is in the range of $10M$50M

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