Insights

Growth in Specialty Coffee Channels Minor Figures has established a strong presence in over 4,000 specialty coffee shops worldwide and is actively expanding into major supermarkets. This indicates significant sales opportunities within both independent coffee outlets and mainstream retail channels, especially for distribution of their plant-based products.

Product Innovation and Launches The company continuously introduces new products such as Everyday Oat Light and organic chai concentrates, demonstrating an innovative pipeline that can meet diverse customer preferences. Partnering with Minor Figures offers opportunities to leverage their ongoing product development for targeted marketing efforts.

Strategic Partnerships Recent collaborations with companies like Commonwealth Joe, PlantX, and others highlight a strong B2B sales potential. Building on these partnerships can facilitate broader distribution networks and accessible avenues for expanding the company’s plant-based beverage offerings.

Sustainability Focus Being a B Corporation certified company with a sustainability-first approach creates a compelling value proposition for environmentally conscious consumers and retail partners. Positioning products around this ethos can enhance sales in markets prioritizing eco-friendly and vegan products.

Global Expansion Momentum With offices in the UK and North America and participation in major industry events like Expo West 2025, Minor Figures shows momentum in international growth. Targeting further geographic expansion through retail chains and coffeehouses can unlock new revenue streams and increase market share.

Minor Figures Tech Stack

Minor Figures uses 8 technology products and services including Xero, Unleashed Software, Apple iCloud Mail, and more. Explore Minor Figures's tech stack below.

  • Xero
    Accounting
  • Unleashed Software
    E-commerce Platforms
  • Apple iCloud Mail
    Email
  • iubenda
    Governance, Risk And Compliance
  • Google
    Search Engines
  • reCAPTCHA
    Security
  • X-XSS-Protection
    Security
  • WhatsApp
    Social Sharing

Media & News

Minor Figures's Email Address Formats

Minor Figures uses at least 1 format(s):
Minor Figures Email FormatsExamplePercentage
First.Last@minorfigures.comJohn.Doe@minorfigures.com
62%
First@minorfigures.comJohn@minorfigures.com
30%
Last@minorfigures.comDoe@minorfigures.com
5%
First.Middle@minorfigures.comJohn.Michael@minorfigures.com
3%

Frequently Asked Questions

What is Minor Figures's official website and social media links?

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Minor Figures's official website is minorfigures.com and has social profiles on LinkedInCrunchbase.

What is Minor Figures's NAICS code?

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Minor Figures's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Minor Figures have currently?

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As of December 2025, Minor Figures has approximately 89 employees across 5 continents, including EuropeNorth AmericaOceania. Key team members include Chief Executive Officer: S. F.Cfo: V. B.Vp Of Operations, North America: J. Y. B.. Explore Minor Figures's employee directory with LeadIQ.

What industry does Minor Figures belong to?

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Minor Figures operates in the Food and Beverage Services industry.

What technology does Minor Figures use?

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Minor Figures's tech stack includes XeroUnleashed SoftwareApple iCloud MailiubendaGooglereCAPTCHAX-XSS-ProtectionWhatsApp.

What is Minor Figures's email format?

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Minor Figures's email format typically follows the pattern of First.Last@minorfigures.com. Find more Minor Figures email formats with LeadIQ.

When was Minor Figures founded?

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Minor Figures was founded in 2014.

Minor Figures

Food and Beverage ServicesEngland, United Kingdom51-200 Employees

We’re Minor Figures. 

Founded on a rooftop in 2014 by three friends with a shared love of coffee, MF has since grown into a global brand with a team of over 75+ people across the world, with offices in the UK & NAM. We create plant-based products for coffee lovers, baristas and a better planet. We love teaming up with people as mad about coffee as we are and love nothing more than heading down to their local cafe to enjoy a chat with the friendly & expert barista. 

All our products are 100% plant based and vegan friendly. 

Minor Figures would be nothing without the independent coffee scene and our products can be found in over 4,000 specialty coffee shops worldwide, where we regularly run Freedays and Minor Figures FM events. We’re also expanding fast, with products lining the shelves in major supermarkets in our core regions.

At Minor Figures, we’re passionate about creating a positive impact and we put sustainability at the forefront of everything we do. We’re a B Corp certified company.

Everyone’s invited. We collaborate, improvise, synchronise. We are wholly authentic, uplifting and constructive. Because magic happens when everyone’s vibing and having a good time.  We value individuality and we want you to be yourself.

Section iconCompany Overview

NAICS Code
722 - Food Services and Drinking Places
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Minor Figures's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Minor Figures's revenue is estimated to be in the range of $10M$25M

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