Insights

Growing Market Presence Minor Figures has rapidly expanded its reach, with products now available in over 4000 specialty coffee shops worldwide and increasing placement in major supermarkets, indicating strong market acceptance and potential for further retail partnerships.

Product Innovation The company regularly launches new products such as organic Chai Concentrate and Everyday Oat Milk variants, demonstrating a commitment to diverse, innovative plant-based offerings that can meet evolving consumer preferences, opening avenues for new product collaborations.

Strategic Collaborations Partnerships with companies like Commonwealth Joe and PlantX Life highlight opportunities to expand distribution channels and tap into the growing plant-based and vegan markets, suggesting potential for joint marketing efforts and co-branded products.

Sustainability Appeal As a B Corp certified company with a focus on sustainability and vegan-friendly products, Minor Figures appeals to environmentally conscious consumers, creating opportunities to develop eco-friendly packaging or exclusive sustainable product lines tailored to green-minded retailers.

International Growth Recent hires and product launches in North America combined with participation in significant industry events like Expo West 2025 signal strong growth ambitions in key markets, presenting opportunities to introduce new product lines or exclusive regional offerings to drive sales expansion.

Minor Figures Tech Stack

Minor Figures uses 8 technology products and services including Xero, Unleashed Software, Apple iCloud Mail, and more. Explore Minor Figures's tech stack below.

  • Xero
    Accounting
  • Unleashed Software
    E-commerce Platforms
  • Apple iCloud Mail
    Email
  • iubenda
    Governance, Risk And Compliance
  • Google
    Search Engines
  • reCAPTCHA
    Security
  • X-XSS-Protection
    Security
  • WhatsApp
    Social Sharing

Media & News

Minor Figures's Email Address Formats

Minor Figures uses at least 1 format(s):
Minor Figures Email FormatsExamplePercentage
First.Last@minorfigures.comJohn.Doe@minorfigures.com
61%
First@minorfigures.comJohn@minorfigures.com
31%
Last@minorfigures.comDoe@minorfigures.com
5%
First.Middle@minorfigures.comJohn.Michael@minorfigures.com
3%

Frequently Asked Questions

Where is Minor Figures's headquarters located?

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Minor Figures's main headquarters is located at 12 A Uplands Business Park, London, England E17 5QJ, GB. The company has employees across 5 continents, including EuropeNorth AmericaOceania.

What is Minor Figures's official website and social media links?

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Minor Figures's official website is minorfigures.com and has social profiles on LinkedInCrunchbase.

What is Minor Figures's NAICS code?

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Minor Figures's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Minor Figures have currently?

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As of October 2025, Minor Figures has approximately 86 employees across 5 continents, including EuropeNorth AmericaOceania. Key team members include Chief Executive Officer: S. F.Head Of Ecommerce: M. L.Head Of People: A. K. M.. Explore Minor Figures's employee directory with LeadIQ.

What industry does Minor Figures belong to?

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Minor Figures operates in the Food and Beverage Services industry.

What technology does Minor Figures use?

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Minor Figures's tech stack includes XeroUnleashed SoftwareApple iCloud MailiubendaGooglereCAPTCHAX-XSS-ProtectionWhatsApp.

What is Minor Figures's email format?

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Minor Figures's email format typically follows the pattern of First.Last@minorfigures.com. Find more Minor Figures email formats with LeadIQ.

When was Minor Figures founded?

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Minor Figures was founded in 2014.
Minor Figures

Minor Figures

Food and Beverage ServicesUnited Kingdom51-200 Employees

We’re Minor Figures. 

Founded on a rooftop in 2014 by three friends with a shared love of coffee, MF has since grown into a global brand with a team of over 75+ people across the world, with offices in the UK & NAM. We create plant-based products for coffee lovers, baristas and a better planet. We love teaming up with people as mad about coffee as we are and love nothing more than heading down to their local cafe to enjoy a chat with the friendly & expert barista. 

All our products are 100% plant based and vegan friendly. 

Minor Figures would be nothing without the independent coffee scene and our products can be found in over 4,000 specialty coffee shops worldwide, where we regularly run Freedays and Minor Figures FM events. We’re also expanding fast, with products lining the shelves in major supermarkets in our core regions.

At Minor Figures, we’re passionate about creating a positive impact and we put sustainability at the forefront of everything we do. We’re a B Corp certified company.

Everyone’s invited. We collaborate, improvise, synchronise. We are wholly authentic, uplifting and constructive. Because magic happens when everyone’s vibing and having a good time.  We value individuality and we want you to be yourself.

Section iconCompany Overview

Headquarters
12 A Uplands Business Park, London, England E17 5QJ, GB
NAICS Code
722 - Food Services and Drinking Places
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Minor Figures's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Minor Figures's revenue is estimated to be in the range of $10M$25M

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