Insights

Channel Expansion Major presence in independent coffee shops and widespread retail across 4 continents presents cross-sell opportunities with cafe networks, distributors, and foodservice partners to accelerate placements of Barista Oat and related beverages.

Sustainability Edge B Corp certification and plant-based, dairy-free positioning align with sustainability-driven procurement and hospitality programs, enabling targeted pitches to eco-conscious retailers, cafes, and corporate cafeterias seeking lower environmental impact.

North America Growth Dedicated leadership for North America and recent hires suggest a ripe segment for expansion through national grocery chains, foodservice distributors, and office coffee programs, supported by partnerships already in place.

Delivery Efficiency Recent Hive d partnership reducing delivery failures by 87% indicates a competitive logistics advantage; leverage to secure new regional distribution agreements and contract manufacturing opportunities that promise reliable, scalable fulfillment.

New Product Pipeline Upcoming product unveilings at major trade shows plus a track record of Everyday Oat lines signal opportunities to position innovations with retailers and foodservice partners looking for plant-based beverage breadth and differentiated options.

Minor Figures Tech Stack

Minor Figures uses 8 technology products and services including Xero, Amazon, Microsoft Outlook, and more. Explore Minor Figures's tech stack below.

  • Xero
    Accounting
  • Amazon
    E-commerce
  • Microsoft Outlook
    Email
  • Font Awesome
    Font Scripts
  • Google
    Search Engines
  • Cloudflare Bot Management
    Security
  • HSTS
    Security
  • Maxon Cinema 4D
    Software Development

Media & News

Minor Figures's Email Address Formats

Minor Figures uses at least 1 format(s):
Minor Figures Email FormatsExamplePercentage
First.Last@minorfigures.comJohn.Doe@minorfigures.com
63%
First@minorfigures.comJohn@minorfigures.com
28%
Last@minorfigures.comDoe@minorfigures.com
6%
First.Middle@minorfigures.comJohn.Michael@minorfigures.com
3%

Frequently Asked Questions

What is Minor Figures's official website and social media links?

Minus sign iconPlus sign icon
Minor Figures's official website is minorfigures.com and has social profiles on LinkedInCrunchbase.

What is Minor Figures's NAICS code?

Minus sign iconPlus sign icon
Minor Figures's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Minor Figures have currently?

Minus sign iconPlus sign icon
As of July 2026, Minor Figures has approximately 94 employees across 5 continents, including EuropeNorth AmericaOceania. Key team members include Chief Executive Officer: S. F.Vice President Of Marketing, North America: C. B.Head Of On Trade - Emea: G. A.. Explore Minor Figures's employee directory with LeadIQ.

What industry does Minor Figures belong to?

Minus sign iconPlus sign icon
Minor Figures operates in the Food and Beverage Services industry.

What technology does Minor Figures use?

Minus sign iconPlus sign icon
Minor Figures's tech stack includes XeroAmazonMicrosoft OutlookFont AwesomeGoogleCloudflare Bot ManagementHSTSMaxon Cinema 4D.

What is Minor Figures's email format?

Minus sign iconPlus sign icon
Minor Figures's email format typically follows the pattern of First.Last@minorfigures.com. Find more Minor Figures email formats with LeadIQ.

How much funding has Minor Figures raised to date?

Minus sign iconPlus sign icon
As of July 2026, Minor Figures has raised $229K in funding. The last funding round occurred on Jun 10, 2022.

When was Minor Figures founded?

Minus sign iconPlus sign icon
Minor Figures was founded in 2014.
Minor Figures logo

Minor Figures

Food and Beverage ServicesEngland, United Kingdom51-200 Employees

Minor Figures is a London-based company founded in 2014 that develops plant-based beverages and related products. Its shelf-stable cold brew and Barista Oat range are designed for both coffee shops and consumers seeking dairy-free options. Its Barista Oat line is widely used in independent coffee shops, while the broader lineup is available across thousands of stores on four continents, and the company has been B Corp certified since 2022.

Based in London, Minor Figures operates as a mid-sized player in the plant-based beverage sector, pursuing ongoing product development. In 2025, the company announced plans to unveil two new products at Expo West 2025 in California.

Section iconCompany Overview

NAICS Code
722 - Food Services and Drinking Places
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $229K

    Minor Figures has raised a total of $229K of funding over 2 rounds. Their latest funding round was raised on Jun 10, 2022as a series_unknown.

  • $10M$25M

    Minor Figures's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $229K

    Minor Figures has raised a total of $229K of funding over 2 rounds. Their latest funding round was raised on Jun 10, 2022as a series_unknown.

  • $10M$25M

    Minor Figures's revenue is estimated to be in the range of $10M$25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.