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Insights

Global Expansion Minor Figures has offices in the UK, USA, and Australia, and its products are available in over 4,000 specialty coffee shops worldwide. Sales professionals can leverage this global presence to target new markets and expand distribution channels internationally.

Strategic Partnerships Recent partnerships with Commonwealth Joe LLC and PlantX Life Inc. showcase a focus on collaboration and innovation. Sales development representatives can explore similar partnerships with companies in the plant-based food and beverage industry to introduce Minor Figures' products to a wider audience.

Product Diversification Minor Figures constantly innovates by launching new products like Everyday Oat, Barista Chai Concentrate, and oat milk alternatives. Sales professionals can capitalize on these innovative offerings to upsell to existing customers and attract new clients seeking unique plant-based beverages.

Sustainability Market Trend As a B Corp certified company with a strong sustainability focus, Minor Figures aligns with the growing market trend towards eco-friendly and ethical products. Sales development reps can emphasize the company's sustainability credentials to appeal to environmentally conscious consumers and retailers.

Key Personnel Relationships The appointment of Melissa Hauser as General Manager for North America highlights the importance of key personnel in driving business growth. Business development professionals can leverage relationships with key personnel like Melissa to strengthen partnerships, secure new accounts, and enhance brand visibility in the region.

Similar companies to Minor Figures

Minor Figures Tech Stack

Minor Figures uses 8 technology products and services including Xero, SPINS, Font Awesome, and more. Explore Minor Figures's tech stack below.

  • Xero
    Accounting
  • SPINS
    E-commerce Analytics Software
  • Font Awesome
    Font Scripts
  • Vue.js
    Javascript Frameworks
  • Amazon Web Services
    Platform As A Service
  • Personio
    Recruitment Marketing
  • Sensei
    Retail Analytics Software
  • Algolia Realtime Search
    Search Engines

Media & News

Minor Figures's Email Address Formats

Minor Figures uses at least 1 format(s):
Minor Figures Email FormatsExamplePercentage
First.Last@minorfigures.comJohn.Doe@minorfigures.com
59%
First@minorfigures.comJohn@minorfigures.com
32%
Last@minorfigures.comDoe@minorfigures.com
6%
First.Middle@minorfigures.comJohn.Michael@minorfigures.com
3%

Frequently Asked Questions

Where is Minor Figures's headquarters located?

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Minor Figures's main headquarters is located at 12 A Uplands Business Park London, England E17 5QJ GB. The company has employees across 4 continents, including EuropeNorth AmericaOceania.

What is Minor Figures's official website and social media links?

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Minor Figures's official website is minorfigures.com and has social profiles on LinkedIn.

How much revenue does Minor Figures generate?

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As of September 2024, Minor Figures's annual revenue reached $15M.

What is Minor Figures's NAICS code?

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Minor Figures's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Minor Figures have currently?

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As of September 2024, Minor Figures has approximately 86 employees across 4 continents, including EuropeNorth AmericaOceania. Key team members include Chief Executive Officer: S. F.Head Of Marketing Emea: O. S.Head Of People: A. K. M.. Explore Minor Figures's employee directory with LeadIQ.

What industry does Minor Figures belong to?

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Minor Figures operates in the Food and Beverage Services industry.

What technology does Minor Figures use?

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Minor Figures's tech stack includes XeroSPINSFont AwesomeVue.jsAmazon Web ServicesPersonioSenseiAlgolia Realtime Search.

What is Minor Figures's email format?

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Minor Figures's email format typically follows the pattern of . Find more Minor Figures email formats with LeadIQ.

When was Minor Figures founded?

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Minor Figures was founded in 2014.
Minor Figures

Minor Figures

Food and Beverage ServicesEngland, United Kingdom51-200 Employees

We’re Minor Figures. 

Founded on a rooftop in 2014 by three friends with a shared love of coffee, MF has since grown into a global brand with a team of over 100 people across the world, with offices in the UK, USA, and Australia. We create plant-based products for coffee lovers, baristas and a better planet. We love teaming up with people as mad about coffee as we are and love nothing more than heading down to their local cafe to enjoy a chat with the friendly & expert barista. 

All our products are 100% plant based and vegan friendly. 

Minor Figures would be nothing without the independent coffee scene and our products can be found in over 4,000 specialty coffee shops worldwide, where we regularly run Freedays and Minor Figures FM events. We’re also expanding fast, with products lining the shelves in major supermarkets in our three core regions.

At Minor Figures, we’re passionate about creating a positive impact and we put sustainability at the forefront of everything we do. We’re a B Corp certified company.

Everyone’s invited. We collaborate, improvise, synchronise. We are wholly authentic, uplifting and constructive. Because magic happens when everyone’s vibing and having a good time.  We value individuality and we want you to be yourself.  

Section iconCompany Overview

Headquarters
12 A Uplands Business Park London, England E17 5QJ GB
NAICS Code
722 - Food Services and Drinking Places
Founded
2014
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M$50M

    Minor Figures's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    Minor Figures's revenue is in the range of $10M$50M

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