Insights

Channel Expansion Barista Oat is widespread in over 10,000 independent coffee shops globally, with full product availability in thousands of stores across 4 continents. This demonstrates a strong wholesale and retail network ripe for add-on conversions, regional expansion, and co-marketing opportunities with cafe chains and foodservice distributors.

Sustainability & Trust B Corp Certification since 2022 underscores a sustainability-driven brand narrative. Leverage this for partner programs with retailers and hospitality groups prioritizing ESG, urban cafes seeking responsible sourcing, and sustainability-minded consumer campaigns.

Product Diversification Recent launch of Barista Almond alongside Oat Milk indicates openness to category expansion driven by demand. Sales strategy can target almond-milk shortfalls in specific markets, retailer gaps, and new product placements in bars, cafes, and grocery segments seeking plant-based variety.

Delivery & Logistics Longstanding partnerships with HIVED and delivery improvements have reduced delivery failures and enhanced UK logistics. This presents a selling point for retailers and distributors seeking reliable cold-chain, scalable delivery partners, and potential logistics efficiency gains for new territories.

Growth & Partnerships Active collaboration history with retailers, brand partners, and industry events (Expo West, plant-based networks) signals appetite for co-branding, private-label, and joint marketing initiatives. Target opportunities include large independent chains, regional distributors, and experiential campaigns with plant-based lifestyle platforms.

Similar companies to Minor Figures

Minor Figures Tech Stack

Minor Figures uses 8 technology products and services including Xero, Power BI, Amazon Web Services, and more. Explore Minor Figures's tech stack below.

Media & News

Minor Figures's Email Address Formats

Minor Figures uses at least 4 email formats:
Minor Figures Email FormatsExamplePercentage
First.Last@minorfigures.comJohn.Doe@minorfigures.com
63%
First@minorfigures.comJohn@minorfigures.com
28%
Last@minorfigures.comDoe@minorfigures.com
6%
First.Middle@minorfigures.comJohn.Michael@minorfigures.com
3%

Frequently Asked Questions

What is Minor Figures's official website and social media links?

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Minor Figures's official website is minorfigures.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Minor Figures generate?

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As of August 2026, Minor Figures's annual revenue is estimated to be $10M - $25M.

What is Minor Figures's NAICS code?

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Minor Figures's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Minor Figures have currently?

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As of August 2026, Minor Figures has approximately 93 employees across 5 continents, including Europe, North America and Oceania. Key team members include Chief Executive Officer: S. F., Head Of On Trade - Emea: G. A. and Head Of Digital & Ecommerce: M. L. Explore Minor Figures's employee directory with LeadIQ.

What industry does Minor Figures belong to?

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Minor Figures operates in the Food and Beverage Services industry.

What technology does Minor Figures use?

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Minor Figures's tech stack includes Xero, Power BI, Amazon Web Services, Cookiebot, Figma, Mailchimp, Klaviyo and Trustpilot.

What is Minor Figures's email format?

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Minor Figures's email format typically follows the pattern of First.Last@minorfigures.com. Find more Minor Figures email formats with LeadIQ.

How much funding has Minor Figures raised to date?

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As of August 2026, Minor Figures has raised $229K in funding. The last funding round occurred on Jun 10, 2022.

When was Minor Figures founded?

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Minor Figures was founded in 2014.
Minor Figures logo

Minor Figures

Food and Beverage ServicesEngland, United Kingdom51-200 Employees

Minor Figures is a London-based company founded in 2014 that develops plant-based beverages and related products. Its shelf-stable cold brew and Barista Oat range are designed for both coffee shops and consumers seeking dairy-free options. Its Barista Oat line is widely used in independent coffee shops, while the broader lineup is available across thousands of stores on four continents, and the company has been B Corp certified since 2022.

Based in London, Minor Figures operates as a mid-sized player in the plant-based beverage sector, pursuing ongoing product development. In 2025, the company announced plans to unveil two new products at Expo West 2025 in California.

Section iconCompany Overview

NAICS Code
722 - Food Services and Drinking Places
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $229K

    Minor Figures has raised a total of $229K of funding over 2 rounds. Their latest funding round was raised on Jun 10, 2022 as a Venture Round.

  • $10M - $25M

    Minor Figures's revenue is estimated to be in the range of $10M - $25M

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