Small team, high potential Target them as a potential entry point client in the homebuilding and real estate development space, focusing on scalable solutions suited for small teams or single-employee operations seeking cost-effective property tech and marketing automation.

Operational tech stack Leverage their use of Microsoft 365, Google Analytics/Tag Manager, and GoDaddy hosting to propose integrated productivity, analytics-driven marketing, and web presence enhancements that align with their current tools and minimize integration friction.

Location advantage Position opportunities around St. Louis real estate markets where regional developers compete; offer localized market intelligence and tenant/housebuilder incentives to accelerate project pipelines and neighborhood development initiatives.

Growth-ready positioning Even with a very small headcount, there is potential to scale; present solutions that enable rapid growth—such as modular CRM, project management, and digital marketing services aimed at small development shops preparing for larger project pipelines.

Competitive landscape fit Compare to mid-market builders (NVR, KB Home, Lennar, etc.) and highlight differentiators like nimbleness, cost efficiency, and tailored marketing/ops support to attract them as a cost-effective, flexible alternative for expanding into new markets.