What is MISMO's NAICS code?

MISMO's NAICS code is 5414 (Specialized Design Services).

Insights

Luxury luggage market MISMO is a Danish luxury luggage brand with a strong position in men’s accessories and travel bags, suggesting sales opportunities in upscale retailers, premium department stores, and flagship collaborations.

Expansion signals The brand’s growth from 2003 idea to a leading Scandinavian label, plus recent product launches and a dedicated print magazine, indicates appetite for increased market reach and brand storytelling campaigns that can be leveraged in new regions.

Global sourcing Bags manufactured in Turkey using high-end Italian fabrics point to a stable overseas supply chain; this opens opportunities for partnerships with luxury distributors and OEM collaborations to broaden product lines or private-label options.

Digital & tech stack Mismo employs modern web tech (Mustache, Preact, Tailwind, PayPal) and analytics (Piwik PRO), suggesting readiness for performance marketing, enhanced e-commerce experiences, and data-driven outreach strategies.

Revenue & scale With estimated revenue in the 10–25 million USD range and 51–200 employees, MISMO presents a mid-sized luxury maker profile suitable for channel partnerships, regional distribution deals, and co-branding initiatives to accelerate growth.

MISMO Tech Stack

MISMO uses 8 technology products and services including Mustache, Swiper, Preact, and more. Explore MISMO's tech stack below.

Mustache

Javascript Frameworks

Swiper

Javascript Libraries

Preact

Javascript Libraries

PayPal

Payment Processing

Priority Hints

Performance

Tailwind CSS

UI Frameworks

Piwik PRO Core

Web Analytics

POWR

Widgets

MISMO Email Formats	Example	Percentage
FL@mismo.dk	JD@mismo.dk	45%
FirstMiddleLast@mismo.dk	JohnMichaelDoe@mismo.dk	19%
Last@mismo.dk	Doe@mismo.dk	18%
LastFirst@mismo.dk	DoeJohn@mismo.dk	18%

MISMO Email Formats

Example

Percentage

FL@mismo.dk

JD@mismo.dk

45%

FirstMiddleLast@mismo.dk

JohnMichaelDoe@mismo.dk

19%

Last@mismo.dk

Doe@mismo.dk

18%

LastFirst@mismo.dk

DoeJohn@mismo.dk

18%

Frequently Asked Questions

What is MISMO's official website and social media links?

MISMO's official website is mismo.dk and has social profiles on LinkedIn.

How much revenue does MISMO generate?

As of July 2026, MISMO's annual revenue is estimated to be $10M - $25M.

What is MISMO's SIC code NAICS code?

MISMO's SIC code is 5099 - Durable Goods, Not Elsewhere Classified NAICS code is 5414 - Specialized Design Services.

How many employees does MISMO have currently?

As of July 2026, MISMO has approximately 193 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Co-Founder, Ceo: A. A. B.Owner: G. L.Mismo: E. R.. Explore MISMO's employee directory with LeadIQ.

What industry does MISMO belong to?

MISMO operates in the Design Services industry.

What technology does MISMO use?

MISMO's tech stack includes MustacheSwiperPreactPayPalPriority HintsTailwind CSSPiwik PRO CorePOWR.

What is MISMO's email format?

MISMO's email format typically follows the pattern of FL@mismo.dk. Find more MISMO email formats with LeadIQ.

When was MISMO founded?

MISMO was founded in 2006.

MISMO

Q: What is MISMO's official website and social media links?

MISMO's official website is mismo.dk. MISMO has social profiles on LinkedIn.

Q: How many employees does MISMO have currently?

MISMO has approximately 193 employees.

Q: What technology does MISMO use?

MISMO's tech stack includes Shopify, X-Content-Type-Options, Klaviyo, RSS, Select2.

Design ServicesHovedstaden, Denmark51-200 Employees

MISMO is a Danish design label based in Copenhagen, specializing in premium luggage and accessories for men. Founded in 2003 and launching its first collection in 2006, the company has pursued a focused vision shaped by the founders’ backgrounds in market economics and tailoring, translating experience into a restrained, elegant product line. Bags are manufactured in Turkey using high-quality Italian fabrics, reflecting a continental approach to sourcing and production. Within the design services sector, MISMO is positioned as a leading Scandinavian label in the men’s luxury luggage category, appealing to customers who value enduring style over fast-changing trends. A notable development in its recent history was the launch of its first print magazine in October 2017.

Insights

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MISMO Tech Stack

Media & News

Mismo ApS launched print magazine on Oct 8th '17.

Mismo ApS launches Passage Jacquard in Indigo & Khaki.

MISMO's Email Address Formats