Insights

Established Loyal Customer Base Misook has built a strong following among women seeking sophisticated, comfortable knitwear with over 30 years of brand loyalty, indicating a stable customer base receptive to premium quality products.

Premium Product Differentiation The company's focus on full fashion knitting techniques and proprietary yarn blends for machine-washable, durable garments positions Misook as a provider of high-end, innovative knitwear ideal for discerning consumers.

Product Line Expansion With recent additions to woven styles and luxury fabrications like leather and cashmere, there is an opportunity to cross-sell complementary accessories or upscale product categories to existing customers.

E-commerce Technology Use Utilizing platforms such as BigCommerce and digital tools like Mailgun and Zendesk Chat allows Misook to enhance its online shopping experience, offering potential for targeted marketing and personalized customer engagement.

Potential for Market Growth Operating within a niche that blends timeless style with high-quality craftsmanship, Misook can leverage its reputation to expand into new markets or collaborate with luxury retailers seeking artisanal knitwear offerings.

Misook Tech Stack

Misook uses 8 technology products and services including Pepperjam, cdnjs, BigCommerce, and more. Explore Misook's tech stack below.

  • Pepperjam
    Affiliate Advertising Networks
  • cdnjs
    Content Delivery Network
  • BigCommerce
    E-commerce Platforms
  • Mailgun
    Email
  • Zendesk Chat
    Live Chat
  • FedEx
    Transportation And Fleet Management
  • Tailwind CSS
    UI Frameworks
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

Misook's Email Address Formats

Misook uses at least 1 format(s):
Misook Email FormatsExamplePercentage
First@misook.comJohn@misook.com
46%
FirstLast@misook.comJohnDoe@misook.com
4%
First@misook.comJohn@misook.com
46%
FirstLast@misook.comJohnDoe@misook.com
4%

Frequently Asked Questions

Where is Misook's headquarters located?

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Misook's main headquarters is located at 247 West 37th Street, Suite 1602. The company has employees across 2 continents, including North AmericaAsia.

What is Misook's phone number?

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You can contact Misook's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Misook's official website and social media links?

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Misook's official website is misook.com and has social profiles on LinkedIn.

What is Misook's SIC code NAICS code?

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Misook's SIC code is 2323 - Men's and Boys' Neckwear NAICS code is 31-33 - Manufacturing.

How many employees does Misook have currently?

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As of January 2026, Misook has approximately 10 employees across 2 continents, including North AmericaAsia. Key team members include Head Of Design And Product Development: J. L.Design Manager: W. C.Operation Research Analyst: J. G.. Explore Misook's employee directory with LeadIQ.

What industry does Misook belong to?

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Misook operates in the Manufacturing industry.

What technology does Misook use?

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Misook's tech stack includes PepperjamcdnjsBigCommerceMailgunZendesk ChatFedExTailwind CSSX-Content-Type-Options.

What is Misook's email format?

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Misook's email format typically follows the pattern of First@misook.com. Find more Misook email formats with LeadIQ.

When was Misook founded?

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Misook was founded in 1985.

Misook

ManufacturingNew York, United States2-10 Employees

When she created her eponymous brand in 1985, Misook Doolittle’s intention was to create knitwear for the woman who never wants to sacrifice sophistication for comfort. A Korean-American from humble beginnings, Misook began her line in her New York home, hand-knitting one-of-a-kind pieces that met her distinctive style needs. Soon, friends and strangers alike fell in love with her effortlessly stylish designs and the Misook brand was born. Misook quickly garnered attention from women worldwide for its signature machine-washable “silky knit.” Today, Misook embodies the same timeless silhouettes, sophisticated color combinations, and elegant details that resonated with women from the beginning.

Misook garments are created in factories that produce exclusively for our company. These factories utilize the latest technology in knitwear machinery and the highest standards of quality control. All pieces are produced using the full fashion technique, which eliminates waste by knitting each piece individually, in contrast to the prevalent cut-and-sew technique. While more expensive, the full fashion technique eliminates problematic stretching and warping of the final product through wear and tear. Misook utilizes the highest quality zippers, buttons, and trims available. Our proprietary yarns are a unique blend which allows core knitwear pieces to be machine washable, as well as fade and wrinkle-resistant. For this reason, the Misook brand has developed a base of loyal customers and has remained successful for over 30 years. Production has expanded to complement our core knitwear line with must-have woven styles in synthetic and natural fibers.  The addition of the elevated Misook Collection, which includes luxury fabrications like leather, cashmere, suede, wool, and silk, further expands Misook’s offering.

Section iconCompany Overview

Headquarters
247 West 37th Street, Suite 1602
Phone number
Website
misook.com
SIC Code
2323 - Men's and Boys' Neckwear
NAICS Code
31-33 - Manufacturing
Founded
1985
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Misook's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Misook's revenue is estimated to be in the range of $1M$10M

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