Protein-forward potential Leverage recent moves to pair avocados with protein-rich foods and craft protein-forward menus or retail combos. Collaborate with chefs and distributors to position Mission produce as a versatile foundation for high-protein meals, tapping into growing protein-focused consumer trends.

Expanded growth regions Target expansion in year-round supply capabilities across North America, China, Europe, and the UK, highlighting reliable avocado availability and value-added services such as ripening and packaging to operators seeking consistent quality and logistics efficiency.

Strategic partnerships Capitalize on recent marketing and distribution partnerships (Anthony Vineyards, etc.) to co-create premium mango and avocado offerings, enabling distributors and retailers to access limited-supply, high-quality fruit programs that drive premium segments.

Channel optimization Promote Mission’s 13 forward distribution centers and logistical services to streamline cold-chain efficiency for retailers and foodservice operators, emphasizing faster time-to-shelf, customized packing, and reliable year-round supply.

Financial recovery messaging Address revenue fluctuations with a consultative sales approach that offers flexible sourcing options, category insights, and bundled fruit-and-produce concepts to help customers manage seasonality and capitalize on the company’s growth and new product initiatives.