Digital Engagement Growth The Mississippi State Medical Association (MSMA) actively invests in online campaigns such as #theMSway and Prepared to Care, indicating a strong focus on digital engagement and educational outreach, creating opportunities to provide digital marketing, telehealth solutions, and engagement platforms.

Tech Infrastructure Needs With a tech stack that includes Azure Monitor, SendGrid, and Microsoft IIS, MSMA demonstrates a reliance on cloud-based and communication technologies, opening avenues for cybersecurity enhancements, cloud services, and advanced communication solutions.

Healthcare Advocacy Focus MSMA’s role in health advocacy and public information campaigns suggests potential for partnerships in health data management, patient engagement tools, or health information systems tailored to support their initiatives.

Financial Scope Operating within a revenue range of 1 to 10 million, MSMA represents a mid-sized association that may be seeking scalable, cost-effective solutions in member services, telemedicine, or health awareness platforms to expand its impact.

Leadership and Diversity The appointment of Dr. Claude Brunson as the first African American executive director highlights an openness to diversity initiatives, offering opportunities for diversity-focused engagement tools, leadership development programs, or inclusive healthcare solutions.