Education Funding Position the Missouri Lottery as a stable partner for funding Missouri education, highlighting ongoing revenue generation and potential for expanded programs or initiatives tied to school funding and scholarships.

Digital Innovation Leverage their recent and ongoing digital game expansions (Fast Play, Cash Pop) to propose complementary digital engagement platforms, loyalty programs, or online marketing integrations that boost immediate sales at point-of-sale and retailers.

Public Sector Fit Emphasize solutions tailored to government-administered lotteries, including compliance-ready hardware/software, data security, and scalable operations that align with state procurement processes and public accountability standards.

Vendor Relationships Capitalise on existing partnerships with major suppliers (IGT, Scientific Games, Public Gaming) to propose value-added services such as analytics, loyalty integration, or cross-promotional campaigns with these proven collaborators.

Growth Opportunities Explore opportunities to expand prize structures, retail networks, and on-demand printing capabilities with retailers, leveraging their strong footprint and regional focus to drive increased draw and ticket sales.