Insights

Strong Regional Presence With 70 percent of Mitre 10 stores located in regional Australia, there is a significant opportunity to tailor marketing campaigns and supply chain solutions that cater specifically to rural and regional markets, enhancing local store partnerships.

Reputation for Expertise Mitre 10’s reputation for knowledgeable staff and practical advice presents an opportunity to collaborate on training programs, digital content, or toolkits that strengthen customer trust and drive product sales through enhanced customer engagement.

Innovative Infrastructure The recent launch of the Inland Port concept indicates a focus on agricultural and export-driven regional development, creating potential sales channels for logistics, hardware, or infrastructure-related products aligned with regional growth strategies.

Market Differentiation Recognition as Garden Centre of the Year demonstrates niche success, opening avenues for specialized product offerings, premium gardening supplies, or exclusive garden solutions aimed at high-end homeowners and gardening enthusiasts.

Digital Engagement Mitre 10’s use of diverse digital tools such as YouTube and web platforms suggests a strong online presence, presenting opportunities for digital marketing partnerships, content sponsorships, and technology integrations to boost sales and customer loyalty.

Similar companies to Mitre 10 Australia

Mitre 10 Australia Tech Stack

Mitre 10 Australia uses 8 technology products and services including Snowplow, Unpkg, Cloudflare, and more. Explore Mitre 10 Australia's tech stack below.

  • Snowplow
    Analytics
  • Unpkg
    Content Delivery Network
  • Cloudflare
    Content Management System
  • Webpack
    Development
  • jQuery
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • Leaflet
    Maps
  • YouTube
    Video Players

Media & News

Mitre 10 Australia's Email Address Formats

Mitre 10 Australia uses at least 1 format(s):
Mitre 10 Australia Email FormatsExamplePercentage
FLast@mitre10.com.auJDoe@mitre10.com.au
82%
First.Last@mitre10.com.auJohn.Doe@mitre10.com.au
13%
FirstLast@mitre10.com.auJohnDoe@mitre10.com.au
5%

Frequently Asked Questions

Where is Mitre 10 Australia's headquarters located?

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Mitre 10 Australia's main headquarters is located at 19 Corporate Drive Heatherton, Victoria 3202 Australia. The company has employees across 4 continents, including OceaniaNorth AmericaAsia.

What is Mitre 10 Australia's phone number?

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You can contact Mitre 10 Australia's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Mitre 10 Australia's official website and social media links?

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Mitre 10 Australia's official website is mitre10.com.au and has social profiles on LinkedIn.

How much revenue does Mitre 10 Australia generate?

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As of February 2026, Mitre 10 Australia's annual revenue is estimated to be $5B.

What is Mitre 10 Australia's SIC code NAICS code?

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Mitre 10 Australia's SIC code is 5072 - Hardware NAICS code is 42 - Wholesale Trade.

How many employees does Mitre 10 Australia have currently?

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As of February 2026, Mitre 10 Australia has approximately 716 employees across 4 continents, including OceaniaNorth AmericaAsia. Key team members include Ceo: M. B.President: N. A.Head Of Store Development - Ihg Group: D. D.. Explore Mitre 10 Australia's employee directory with LeadIQ.

What industry does Mitre 10 Australia belong to?

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Mitre 10 Australia operates in the Wholesale industry.

What technology does Mitre 10 Australia use?

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Mitre 10 Australia's tech stack includes SnowplowUnpkgCloudflareWebpackjQueryjQuery MigrateLeafletYouTube.

What is Mitre 10 Australia's email format?

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Mitre 10 Australia's email format typically follows the pattern of FLast@mitre10.com.au. Find more Mitre 10 Australia email formats with LeadIQ.

When was Mitre 10 Australia founded?

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Mitre 10 Australia was founded in 1959.

Mitre 10 Australia

WholesaleVictoria, Australia501-1000 Employees

We're the Mighty Helpful hardware store committed to supporting independent, family-run business in every region of Australia.

Mitre 10, formed in 1959, is the second largest player in the Australian home improvement and hardware industry.

Our stores have been providing millions of homeowners with solutions to their home improvement projects. We are part of local communities throughout the Country with 70 percent of our stores located in regional Australia. 
 
HELP WITH ADVICE
Our people have always had real knowledge about hardware and home improvement and offer practical advice that's not only easy to understand but could save you time and money. 
 
HELP WITH PRODUCT
Each of our stores are committed to carefully selecting the right range of products that provide you with everything you need, and nothing you don't. If there's a specific product you are looking for that's not in stock, our stores will either recommend an alternative product or may be able to order it in for you.

Mitre 10 is a part of the Total Tools and Hardware Group, a wholly owned entity of Metcash Limited, the National body for hardware brands such as Mitre 10, Home Hardware, Thrifty-Link Hardware and True Value Hardware. 

The Group is Australia’s only independent home improvement and hardware wholesaler to the industry with ~700 independent ‘branded’ members and ~1000 ‘non-branded’ independent stores serviced by its wholesale network. 

TTHG is integral to the continued growth of the independent hardware market in Australia. Our vision is to grow and strengthen our business by investing in our people and developing strong partnerships with our customers and our suppliers.

Section iconCompany Overview

Headquarters
19 Corporate Drive Heatherton, Victoria 3202 Australia
Phone number
SIC Code
5072 - Hardware
NAICS Code
42 - Wholesale Trade
Founded
1959
Employees
501-1000

Section iconFunding & Financials

  • $100M$250M

    Mitre 10 Australia's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Mitre 10 Australia's revenue is estimated to be in the range of $100M$250M

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