Insights

Strong Regional Presence Mitre 10's focus on regional Australia with 70 percent of stores located in these areas presents an opportunity to tailor sales strategies towards rural and regional market needs, emphasizing local community engagement and specialized product offerings.

Community Recognition Winning the Garden Centre of the Year for Victoria and Tasmania highlights Mitre 10's strength in the garden and outdoor segment, indicating potential for expanding product lines or marketing efforts in gardening, landscaping, and outdoor living sectors.

Innovative Initiatives The launch of the Inland Port concept demonstrates the company's openness to logistics and supply chain innovations, offering a foothold for sales in logistics solutions, warehouse management, and supply chain technology services aimed at improving distribution efficiency.

Digital Engagement Utilization of a diverse tech stack such as Google Optimize and ReCAPTCHA indicates an investment in digital channels, creating opportunities for digital marketing, e-commerce enhancements, and targeted outreach to increase customer engagement and online sales.

Market Positioning As the second largest hardware retailer in Australia, Mitre 10's significant market share and customer base suggest a need for innovative product solutions and commercial equipment, offering cross-selling and upselling opportunities with contractors, landscapers, and professional tradespeople.

Similar companies to Mitre 10 Australia Pty Ltd

Mitre 10 Australia Pty Ltd Tech Stack

Mitre 10 Australia Pty Ltd uses 8 technology products and services including The Trade Desk, Emotion, Lodash, and more. Explore Mitre 10 Australia Pty Ltd's tech stack below.

  • The Trade Desk
    Advertising
  • Emotion
    Javascript Frameworks
  • Lodash
    Javascript Libraries
  • jQuery Mobile
    Mobile Frameworks
  • PHP
    Programming Languages
  • New Relic
    Real User Monitoring
  • Algolia Realtime Search
    Search Engines
  • X-XSS-Protection
    Security

Media & News

Mitre 10 Australia Pty Ltd's Email Address Formats

Mitre 10 Australia Pty Ltd uses at least 1 format(s):
Mitre 10 Australia Pty Ltd Email FormatsExamplePercentage
FLast@mitre10.com.auJDoe@mitre10.com.au
82%
First.Last@mitre10.com.auJohn.Doe@mitre10.com.au
13%
FirstLast@mitre10.com.auJohnDoe@mitre10.com.au
5%

Frequently Asked Questions

Where is Mitre 10 Australia Pty Ltd's headquarters located?

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Mitre 10 Australia Pty Ltd's main headquarters is located at 19 Corporate Drive, Heatherton, VIC 3202, AU. The company has employees across 4 continents, including OceaniaNorth AmericaAsia.

What is Mitre 10 Australia Pty Ltd's phone number?

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You can contact Mitre 10 Australia Pty Ltd's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Mitre 10 Australia Pty Ltd's official website and social media links?

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Mitre 10 Australia Pty Ltd's official website is mitre10.com.au and has social profiles on LinkedIn.

How much revenue does Mitre 10 Australia Pty Ltd generate?

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As of October 2025, Mitre 10 Australia Pty Ltd's annual revenue is estimated to be $5B.

What is Mitre 10 Australia Pty Ltd's NAICS code?

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Mitre 10 Australia Pty Ltd's NAICS code is 42 - Wholesale Trade.

How many employees does Mitre 10 Australia Pty Ltd have currently?

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As of October 2025, Mitre 10 Australia Pty Ltd has approximately 1K employees across 4 continents, including OceaniaNorth AmericaAsia. Key team members include Head Of Store Development - Ihg Group: D. D.Owner And Proprietor: C. G.President: N. A.. Explore Mitre 10 Australia Pty Ltd's employee directory with LeadIQ.

What industry does Mitre 10 Australia Pty Ltd belong to?

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Mitre 10 Australia Pty Ltd operates in the Wholesale industry.

What technology does Mitre 10 Australia Pty Ltd use?

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Mitre 10 Australia Pty Ltd's tech stack includes The Trade DeskEmotionLodashjQuery MobilePHPNew RelicAlgolia Realtime SearchX-XSS-Protection.

What is Mitre 10 Australia Pty Ltd's email format?

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Mitre 10 Australia Pty Ltd's email format typically follows the pattern of FLast@mitre10.com.au. Find more Mitre 10 Australia Pty Ltd email formats with LeadIQ.

When was Mitre 10 Australia Pty Ltd founded?

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Mitre 10 Australia Pty Ltd was founded in 1959.
Mitre 10 Australia Pty Ltd

Mitre 10 Australia Pty Ltd

WholesaleAustralia1001-5000 Employees

We're the Mighty Helpful hardware store committed to supporting independent, family-run business in every region of Australia.

Mitre 10, formed in 1959, is the second largest player in the Australian home improvement and hardware industry.

Our stores have been providing millions of homeowners with solutions to their home improvement projects. We are part of local communities throughout the Country with 70 percent of our stores located in regional Australia. 
 
HELP WITH ADVICE
Our people have always had real knowledge about hardware and home improvement and offer practical advice that's not only easy to understand but could save you time and money. 
 
HELP WITH PRODUCT
Each of our stores are committed to carefully selecting the right range of products that provide you with everything you need, and nothing you don't. If there's a specific product you are looking for that's not in stock, our stores will either recommend an alternative product or may be able to order it in for you.

Mitre 10 is a part of the Total Tools and Hardware Group, a wholly owned entity of Metcash Limited, the National body for hardware brands such as Mitre 10, Home Hardware, Thrifty-Link Hardware and True Value Hardware. 

The Group is Australia’s only independent home improvement and hardware wholesaler to the industry with ~700 independent ‘branded’ members and ~1000 ‘non-branded’ independent stores serviced by its wholesale network. 

TTHG is integral to the continued growth of the independent hardware market in Australia. Our vision is to grow and strengthen our business by investing in our people and developing strong partnerships with our customers and our suppliers.

Section iconCompany Overview

Headquarters
19 Corporate Drive, Heatherton, VIC 3202, AU
Phone number
NAICS Code
42 - Wholesale Trade
Founded
1959
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    Mitre 10 Australia Pty Ltd's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Mitre 10 Australia Pty Ltd's revenue is estimated to be in the range of $100M$250M

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