Insights

Market Position Total Tools has established a strong presence in the professional tools retail industry with over 120 stores across Australia and a large team of 2000 employees, positioning it as a key player among specialty hardware retailers and presenting opportunities for supply chain and logistics solutions.

Customer Focus The company's emphasis on serving tradies and supporting their careers through awards and strategic partnerships indicates a dedicated customer base of professionals committed to quality tools, creating opportunities for tailored marketing and loyalty programs.

Technology Usage Utilizing advanced tech tools such as Google Analytics, Tableau, and Microsoft Azure highlights Total Tools' data-driven approach, suggesting potential for expanding digital marketing services, e-commerce optimization, and analytics solutions to enhance customer engagement.

Recent Expansion Recent news about awards, strategic bank partnerships, and leadership changes reflect ongoing growth and innovation; these developments indicate potential sales opportunities in financial services, business consulting, and leadership development products tailored for retail growth.

Industry Collaboration Their acquisition by Metcash and partnerships with financial institutions like Commonwealth Bank showcase their integration into larger retail networks, opening avenues for supply chain enhancements, joint marketing initiatives, and wholesale distribution collaborations.

Total Tools Tech Stack

Total Tools uses 8 technology products and services including Google Optimize, Quantcast Measure, Tableau, and more. Explore Total Tools's tech stack below.

  • Google Optimize
    A/B Testing
  • Quantcast Measure
    Analytics
  • Tableau
    Business Intelligence
  • Google Fonts API
    Font Scripts
  • Microsoft Azure
    Platform As A Service
  • Python
    Programming Languages
  • Adobe Creative Suite
    Visualisation Software
  • Google Analytics
    Web Analytics

Media & News

Total Tools's Email Address Formats

Total Tools uses at least 1 format(s):
Total Tools Email FormatsExamplePercentage
F.Last@totaltools.com.auJ.Doe@totaltools.com.au
96%
First.Last@totaltools.com.auJohn.Doe@totaltools.com.au
4%

Frequently Asked Questions

What is Total Tools's phone number?

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You can contact Total Tools's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Total Tools's official website and social media links?

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Total Tools's official website is totaltools.com.au and has social profiles on LinkedIn.

What is Total Tools's NAICS code?

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Total Tools's NAICS code is 44-45 - Retail Trade.

How many employees does Total Tools have currently?

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As of December 2025, Total Tools has approximately 1K employees across 6 continents, including OceaniaAsiaNorth America. Key team members include Chief Information Officer: A. G.President: P. C.Head Of Ecommerce: C. M.. Explore Total Tools's employee directory with LeadIQ.

What industry does Total Tools belong to?

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Total Tools operates in the Retail industry.

What technology does Total Tools use?

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Total Tools's tech stack includes Google OptimizeQuantcast MeasureTableauGoogle Fonts APIMicrosoft AzurePythonAdobe Creative SuiteGoogle Analytics.

What is Total Tools's email format?

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Total Tools's email format typically follows the pattern of F.Last@totaltools.com.au. Find more Total Tools email formats with LeadIQ.

When was Total Tools founded?

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Total Tools was founded in 1989.

Total Tools

RetailVictoria, Australia1001-5000 Employees

For 30 years, Total Tools has operated as the ultimate tool shop, delivering the right tools and advice for our customers. Our shelves are packed with the best professional tools to help tradies build Australia, but it is our team who are packed with passion for the tradies that makes us number one. 

We have over 120 stores and 2000 team members across Australia, and most of our stores are locally owned and operated. At Total Tools we are all about getting it done, together. We show up for our mates and stay for our careers. You can grab the job and run with it, knowing that you can make a big impact and that we will back you to get it done.

In 2020, we were proud to join the Metcash group, alongside brands such as IGA, Mitre 10 and Home Timber and Hardware (just to name a few). Join us and be part of something bigger. Know that at Total Tools, your career has no limits.

Section iconCompany Overview

Phone number
NAICS Code
44-45 - Retail Trade
Founded
1989
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    Total Tools's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Total Tools's revenue is estimated to be in the range of $100M$250M

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