Insights

Market Leadership Total Tools has established a strong presence in the Australian tool retail market with over 120 stores and a dedicated team of more than 2000 employees, positioning it as a key player targeting professional tradies and expanding its reach in the trades community. This broad footprint offers extensive opportunities for cross-selling and tailored service offerings.

Strategic Partnerships Recent collaborations with major organizations such as Commonwealth Bank and Rothfield demonstrate Total Tools' focus on building strategic alliances to enhance value for customers. Leveraging such partnerships could open pathways for financial services, loyalty programs, or co-branded initiatives to deepen customer engagement.

Focus on Tradeswomen Winning the Tradeswomen of the Year Award highlights Total Tools’ commitment to supporting diversity and empowering female tradies. Campaigns or product lines targeting this demographic can unlock new sales opportunities within a growing segment of the trades industry.

Digital Transformation Implementation of advanced analytics and digital tools like Tableau, Google Analytics, and Microsoft Azure indicates a strong focus on data-driven decision making and online sales growth. Developing tailored digital marketing and e-commerce solutions can further boost sales volumes and customer retention.

Recent Leadership Changes The departure of the CEO in March 2024 and notable awards for leadership within the company suggest a dynamic management environment open to innovative business approaches. Engaging with the company through leadership-driven initiatives could support targeted sales strategies and new product or service offerings.

Total Tools Tech Stack

Total Tools uses 8 technology products and services including Google Optimize, Quantcast Measure, Tableau, and more. Explore Total Tools's tech stack below.

  • Google Optimize
    A/B Testing
  • Quantcast Measure
    Analytics
  • Tableau
    Business Intelligence
  • Google Fonts API
    Font Scripts
  • Microsoft Azure
    Platform As A Service
  • Python
    Programming Languages
  • Adobe Creative Suite
    Visualisation Software
  • Google Analytics
    Web Analytics

Media & News

Total Tools's Email Address Formats

Total Tools uses at least 1 format(s):
Total Tools Email FormatsExamplePercentage
F.Last@totaltools.com.auJ.Doe@totaltools.com.au
96%
First.Last@totaltools.com.auJohn.Doe@totaltools.com.au
4%

Frequently Asked Questions

Where is Total Tools's headquarters located?

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Total Tools's main headquarters is located at 20 Thackray Road Port Melbourne, Victoria 3207 Australia. The company has employees across 6 continents, including OceaniaAsiaNorth America.

What is Total Tools's phone number?

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You can contact Total Tools's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Total Tools's official website and social media links?

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Total Tools's official website is totaltools.com.au and has social profiles on LinkedIn.

What is Total Tools's SIC code NAICS code?

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Total Tools's SIC code is 5072 - Hardware NAICS code is 44-45 - Retail Trade.

How many employees does Total Tools have currently?

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As of February 2026, Total Tools has approximately 920 employees across 6 continents, including OceaniaAsiaNorth America. Key team members include Chief Information Officer: A. G.President: P. C.Head Of Ecommerce: C. M.. Explore Total Tools's employee directory with LeadIQ.

What industry does Total Tools belong to?

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Total Tools operates in the Retail industry.

What technology does Total Tools use?

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Total Tools's tech stack includes Google OptimizeQuantcast MeasureTableauGoogle Fonts APIMicrosoft AzurePythonAdobe Creative SuiteGoogle Analytics.

What is Total Tools's email format?

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Total Tools's email format typically follows the pattern of F.Last@totaltools.com.au. Find more Total Tools email formats with LeadIQ.

When was Total Tools founded?

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Total Tools was founded in 1989.

Total Tools

RetailVictoria, Australia501-1000 Employees

For 30 years, Total Tools has operated as the ultimate tool shop, delivering the right tools and advice for our customers. Our shelves are packed with the best professional tools to help tradies build Australia, but it is our team who are packed with passion for the tradies that makes us number one. 

We have over 120 stores and 2000 team members across Australia, and most of our stores are locally owned and operated. At Total Tools we are all about getting it done, together. We show up for our mates and stay for our careers. You can grab the job and run with it, knowing that you can make a big impact and that we will back you to get it done.

In 2020, we were proud to join the Metcash group, alongside brands such as IGA, Mitre 10 and Home Timber and Hardware (just to name a few). Join us and be part of something bigger. Know that at Total Tools, your career has no limits.

Section iconCompany Overview

Headquarters
20 Thackray Road Port Melbourne, Victoria 3207 Australia
Phone number
SIC Code
5072 - Hardware
NAICS Code
44-45 - Retail Trade
Founded
1989
Employees
501-1000

Section iconFunding & Financials

  • $100M$250M

    Total Tools's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Total Tools's revenue is estimated to be in the range of $100M$250M

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