Insights

Strong Market Presence Total Tools operates over 120 stores across Australia with a focus on serving professional tradies, representing a substantial and established retail network that offers multiple touchpoints for potential upselling and cross-selling of specialized tools and equipment.

Recent Industry Recognition Winning awards such as Tradeswomen of the Year and the Experience Maker Executive of the Year highlights the company's commitment to diversity, employee engagement, and excellent customer experience, which can be leveraged to position premium service offerings and tailored solutions.

Strategic Partnerships The alliance with Commonwealth Bank reflects a focus on financial services tailored to tradespeople, presenting opportunities to integrate financial products, credit solutions, or digital payment tools to enhance customer loyalty and facilitate larger transactions.

Digital & Data Capabilities Employing advanced analytics tools like Google Analytics and Tableau indicates a strong digital infrastructure that can be tapped for targeted marketing campaigns, personalized offers, and data-driven product recommendations, increasing customer engagement and sales.

Growth & Expansion Being part of the Metcash group and recent leadership changes suggest ongoing growth and modernization efforts, presenting opportunities to introduce innovative tools, accessories, or business support solutions aligned with their evolving retail and online sales channels.

Total Tools Tech Stack

Total Tools uses 8 technology products and services including Google Optimize, Quantcast Measure, Tableau, and more. Explore Total Tools's tech stack below.

  • Google Optimize
    A/B Testing
  • Quantcast Measure
    Analytics
  • Tableau
    Business Intelligence
  • Google Fonts API
    Font Scripts
  • Microsoft Azure
    Platform As A Service
  • Python
    Programming Languages
  • Adobe Creative Suite
    Visualisation Software
  • Google Analytics
    Web Analytics

Media & News

Total Tools's Email Address Formats

Total Tools uses at least 1 format(s):
Total Tools Email FormatsExamplePercentage
F.Last@totaltools.com.auJ.Doe@totaltools.com.au
97%
First.Last@totaltools.com.auJohn.Doe@totaltools.com.au
3%

Frequently Asked Questions

Where is Total Tools's headquarters located?

Minus sign iconPlus sign icon
Total Tools's main headquarters is located at 20 Thackray Road Port Melbourne, VIC 3207 AU. The company has employees across 6 continents, including OceaniaAsiaEurope.

What is Total Tools's phone number?

Minus sign iconPlus sign icon
You can contact Total Tools's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Total Tools's official website and social media links?

Minus sign iconPlus sign icon
Total Tools's official website is totaltools.com.au and has social profiles on LinkedIn.

What is Total Tools's NAICS code?

Minus sign iconPlus sign icon
Total Tools's NAICS code is 44-45 - Retail Trade.

How many employees does Total Tools have currently?

Minus sign iconPlus sign icon
As of October 2025, Total Tools has approximately 917 employees across 6 continents, including OceaniaAsiaEurope. Key team members include Chief Information Officer: A. G.Chief Financial Officer: S. N.Head Of Legal: D. R.. Explore Total Tools's employee directory with LeadIQ.

What industry does Total Tools belong to?

Minus sign iconPlus sign icon
Total Tools operates in the Retail industry.

What technology does Total Tools use?

Minus sign iconPlus sign icon
Total Tools's tech stack includes Google OptimizeQuantcast MeasureTableauGoogle Fonts APIMicrosoft AzurePythonAdobe Creative SuiteGoogle Analytics.

What is Total Tools's email format?

Minus sign iconPlus sign icon
Total Tools's email format typically follows the pattern of F.Last@totaltools.com.au. Find more Total Tools email formats with LeadIQ.

When was Total Tools founded?

Minus sign iconPlus sign icon
Total Tools was founded in 1989.
Total Tools

Total Tools

RetailVictoria, Australia501-1000 Employees

For 30 years, Total Tools has operated as the ultimate tool shop, delivering the right tools and advice for our customers. Our shelves are packed with the best professional tools to help tradies build Australia, but it is our team who are packed with passion for the tradies that makes us number one. 

We have over 120 stores and 2000 team members across Australia, and most of our stores are locally owned and operated. At Total Tools we are all about getting it done, together. We show up for our mates and stay for our careers. You can grab the job and run with it, knowing that you can make a big impact and that we will back you to get it done.

In 2020, we were proud to join the Metcash group, alongside brands such as IGA, Mitre 10 and Home Timber and Hardware (just to name a few). Join us and be part of something bigger. Know that at Total Tools, your career has no limits.

Section iconCompany Overview

Headquarters
20 Thackray Road Port Melbourne, VIC 3207 AU
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1989
Employees
501-1000

Section iconFunding & Financials

  • $100M$250M

    Total Tools's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Total Tools's revenue is estimated to be in the range of $100M$250M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.