Insights

Market Position Total Tools has established itself as a leading retailer specializing in professional tools for tradies, with over 120 stores across Australia, providing significant opportunities to tailor sales strategies towards trade professionals and local businesses seeking quality tools and advice.

Strategic Partnerships The company's recent collaborations with organizations like Commonwealth Bank and Rothfield demonstrate an openness to strategic alliances, opening avenues for joint marketing initiatives, financial services integration, and targeted promotional campaigns to deepen customer engagement.

Digital Engagement Recent adoption of advanced analytics and digital tools such as Google Analytics, Tableau, and Microsoft Azure highlights a data-driven approach, creating opportunities for upselling digital solutions or integrated e-commerce support to enhance online sales channels.

Growth Opportunities With revenue estimated between 100M and 250M and plans following a recent acquisition by Metcash, there is potential to expand product offerings, improve supply chain efficiencies, and target high-growth segments within the trades and hardware markets.

Industry Focus Total Tools’ emphasis on serving tradies and professional contractors aligns well with sales opportunities in financial services, insurance, and productivity tools tailored to trade professionals, especially considering their recent recognition through awards and industry accolades.

Total Tools Tech Stack

Total Tools uses 8 technology products and services including Google Optimize, Quantcast Measure, Tableau, and more. Explore Total Tools's tech stack below.

  • Google Optimize
    A/B Testing
  • Quantcast Measure
    Analytics
  • Tableau
    Business Intelligence
  • Google Fonts API
    Font Scripts
  • Microsoft Azure
    Platform As A Service
  • Python
    Programming Languages
  • Adobe Creative Suite
    Visualisation Software
  • Google Analytics
    Web Analytics

Media & News

Total Tools's Email Address Formats

Total Tools uses at least 1 format(s):
Total Tools Email FormatsExamplePercentage
F.Last@totaltools.com.auJ.Doe@totaltools.com.au
96%
First.Last@totaltools.com.auJohn.Doe@totaltools.com.au
4%

Frequently Asked Questions

Where is Total Tools's headquarters located?

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Total Tools's main headquarters is located at 20 Thackray Road Port Melbourne, Victoria 3207 Australia. The company has employees across 6 continents, including OceaniaAsiaEurope.

What is Total Tools's phone number?

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You can contact Total Tools's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Total Tools's official website and social media links?

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Total Tools's official website is totaltools.com.au and has social profiles on LinkedIn.

What is Total Tools's SIC code NAICS code?

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Total Tools's SIC code is 5072 - Hardware NAICS code is 44-45 - Retail Trade.

How many employees does Total Tools have currently?

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As of March 2026, Total Tools has approximately 942 employees across 6 continents, including OceaniaAsiaEurope. Key team members include Chief Information Officer: A. G.President: P. C.Head Of Ecommerce: C. M.. Explore Total Tools's employee directory with LeadIQ.

What industry does Total Tools belong to?

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Total Tools operates in the Retail industry.

What technology does Total Tools use?

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Total Tools's tech stack includes Google OptimizeQuantcast MeasureTableauGoogle Fonts APIMicrosoft AzurePythonAdobe Creative SuiteGoogle Analytics.

What is Total Tools's email format?

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Total Tools's email format typically follows the pattern of F.Last@totaltools.com.au. Find more Total Tools email formats with LeadIQ.

When was Total Tools founded?

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Total Tools was founded in 1989.

Total Tools

RetailVictoria, Australia501-1000 Employees

For 30 years, Total Tools has operated as the ultimate tool shop, delivering the right tools and advice for our customers. Our shelves are packed with the best professional tools to help tradies build Australia, but it is our team who are packed with passion for the tradies that makes us number one. 

We have over 120 stores and 2000 team members across Australia, and most of our stores are locally owned and operated. At Total Tools we are all about getting it done, together. We show up for our mates and stay for our careers. You can grab the job and run with it, knowing that you can make a big impact and that we will back you to get it done.

In 2020, we were proud to join the Metcash group, alongside brands such as IGA, Mitre 10 and Home Timber and Hardware (just to name a few). Join us and be part of something bigger. Know that at Total Tools, your career has no limits.

Section iconCompany Overview

Headquarters
20 Thackray Road Port Melbourne, Victoria 3207 Australia
Phone number
SIC Code
5072 - Hardware
NAICS Code
44-45 - Retail Trade
Founded
1989
Employees
501-1000

Section iconFunding & Financials

  • $100M$250M

    Total Tools's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Total Tools's revenue is estimated to be in the range of $100M$250M

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