Insights

Strategic Partnerships Total Tools has formed a strategic partnership with Commonwealth Bank, expanding support for tradies. This collaboration could present cross-selling opportunities for financial products and tools to a niche market.

Market Differentiation As identified by the ACCC, Total Tools competes closely with other tool specialists like Sydney Tools. Leveraging this competitive positioning to highlight unique offerings could attract customers seeking specialized tools.

Acquisition by Metcash Metcash Group has acquired 70% of Total Tools for approximately $57 million. This acquisition could provide access to new distribution channels and networks, paving the way for increased market penetration.

Award Recognition Total Tools received industry awards like the Tradeswomen of the Year and Experience Maker Executive of the Year. Leveraging these accolades in marketing campaigns can enhance brand credibility and visibility, potentially attracting new customers.

Expansion Opportunities With over 120 stores across Australia, Total Tools' widespread presence offers opportunities for targeted expansions in regions with high demand. Analyzing sales data to identify growth potential in underserved areas could drive increased revenue.

Total Tools Tech Stack

Total Tools uses 8 technology products and services including AB Tasty, Snowplow, Heap, and more. Explore Total Tools's tech stack below.

  • AB Tasty
    A/B Testing
  • Snowplow
    Analytics
  • Heap
    Analytics
  • Google Font API
    Font Scripts
  • Microsoft Azure
    Platform As A Service
  • Amazon Web Services
    Platform As A Service
  • Bootstrap
    UI Frameworks
  • Adobe Creative Suite
    Visualisation Software

Media & News

Total Tools's Email Address Formats

Total Tools uses at least 1 format(s):
Total Tools Email FormatsExamplePercentage
F.Last@totaltools.com.auJ.Doe@totaltools.com.au
97%
First.Last@totaltools.com.auJohn.Doe@totaltools.com.au
3%

Frequently Asked Questions

Where is Total Tools's headquarters located?

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Total Tools's main headquarters is located at 20 Thackray Road Port Melbourne, VIC 3207 AU. The company has employees across 6 continents, including OceaniaAsiaNorth America.

What is Total Tools's phone number?

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You can contact Total Tools's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Total Tools's official website and social media links?

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Total Tools's official website is totaltools.com.au and has social profiles on LinkedIn.

How much revenue does Total Tools generate?

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As of November 2024, Total Tools's annual revenue reached $750M.

How many employees does Total Tools have currently?

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As of November 2024, Total Tools has approximately 1K employees across 6 continents, including OceaniaAsiaNorth America. Key team members include Chief Executive Officer: R. M.Chief Financial Officer: S. N.Head Of People And Culture: A. Z.. Explore Total Tools's employee directory with LeadIQ.

What industry does Total Tools belong to?

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Total Tools operates in the Retail industry.

What technology does Total Tools use?

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Total Tools's tech stack includes AB TastySnowplowHeapGoogle Font APIMicrosoft AzureAmazon Web ServicesBootstrapAdobe Creative Suite.

What is Total Tools's email format?

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Total Tools's email format typically follows the pattern of . Find more Total Tools email formats with LeadIQ.

When was Total Tools founded?

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Total Tools was founded in 1989.
Total Tools

Total Tools

RetailVictoria, Australia1001-5000 Employees

For 30 years, Total Tools has operated as the ultimate tool shop, delivering the right tools and advice for our customers. Our shelves are packed with the best professional tools to help tradies build Australia, but it is our team who are packed with passion for the tradies that makes us number one. 

We have over 120 stores and 2000 team members across Australia, and most of our stores are locally owned and operated. At Total Tools we are all about getting it done, together. We show up for our mates and stay for our careers. You can grab the job and run with it, knowing that you can make a big impact and that we will back you to get it done.

In 2020, we were proud to join the Metcash group, alongside brands such as IGA, Mitre 10 and Home Timber and Hardware (just to name a few). Join us and be part of something bigger. Know that at Total Tools, your career has no limits.

Section iconCompany Overview

Headquarters
20 Thackray Road Port Melbourne, VIC 3207 AU
Phone number
Founded
1989
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $100M$1B

    Total Tools's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Total Tools's revenue is in the range of $100M$1B

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