Insights

Strong Regional Presence With 70 percent of its stores located in regional Australia, Mitre 10 has a deep foothold in rural and suburban markets, offering opportunities to promote products tailored to regional customer needs and expand local community engagement.

Community-Centric Branding Having been recognized as Garden Centre of the Year in Victoria and Tasmania, Mitre 10’s reputation for quality and community involvement enhances brand loyalty and presents a valuable platform for introducing new gardening and home improvement product lines.

Supply Chain Expansion Mitre 10’s recent Inland Port projects and strategic location in agricultural regions suggest potential for developing supply chain solutions and offering specialized products and logistics services that cater to agricultural and rural markets.

Digital Investment Utilizing advanced digital tools like Algolia Realtime Search and New Relic indicates a focus on improving online customer experiences, presenting opportunities to upsell digital marketing and e-commerce solutions to enhance customer engagement.

Industry Alignment Part of the Total Tools and Hardware Group, Mitre 10’s independent yet networked status allows for targeted B2B sales strategies, including supplier partnerships and bulk purchasing solutions, aligning well with industry trends toward collaborative growth and supply chain integration.

Similar companies to Mitre 10 Australia

Mitre 10 Australia Tech Stack

Mitre 10 Australia uses 8 technology products and services including Snowplow, Unpkg, Cloudflare, and more. Explore Mitre 10 Australia's tech stack below.

  • Snowplow
    Analytics
  • Unpkg
    Content Delivery Network
  • Cloudflare
    Content Management System
  • Webpack
    Development
  • jQuery
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • Leaflet
    Maps
  • YouTube
    Video Players

Media & News

Mitre 10 Australia's Email Address Formats

Mitre 10 Australia uses at least 1 format(s):
Mitre 10 Australia Email FormatsExamplePercentage
FLast@mitre10.com.auJDoe@mitre10.com.au
82%
First.Last@mitre10.com.auJohn.Doe@mitre10.com.au
13%
FirstLast@mitre10.com.auJohnDoe@mitre10.com.au
5%

Frequently Asked Questions

Where is Mitre 10 Australia's headquarters located?

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Mitre 10 Australia's main headquarters is located at 19 Corporate Drive Heatherton, Victoria 3202 Australia. The company has employees across 4 continents, including OceaniaNorth AmericaAsia.

What is Mitre 10 Australia's phone number?

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You can contact Mitre 10 Australia's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Mitre 10 Australia's official website and social media links?

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Mitre 10 Australia's official website is mitre10.com.au and has social profiles on LinkedIn.

What is Mitre 10 Australia's SIC code NAICS code?

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Mitre 10 Australia's SIC code is 5072 - Hardware NAICS code is 42 - Wholesale Trade.

How many employees does Mitre 10 Australia have currently?

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As of April 2026, Mitre 10 Australia has approximately 724 employees across 4 continents, including OceaniaNorth AmericaAsia. Key team members include Ceo: M. B.President: N. A.Head Of Store Development - Ihg Group: D. D.. Explore Mitre 10 Australia's employee directory with LeadIQ.

What industry does Mitre 10 Australia belong to?

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Mitre 10 Australia operates in the Wholesale industry.

What technology does Mitre 10 Australia use?

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Mitre 10 Australia's tech stack includes SnowplowUnpkgCloudflareWebpackjQueryjQuery MigrateLeafletYouTube.

What is Mitre 10 Australia's email format?

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Mitre 10 Australia's email format typically follows the pattern of FLast@mitre10.com.au. Find more Mitre 10 Australia email formats with LeadIQ.

When was Mitre 10 Australia founded?

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Mitre 10 Australia was founded in 1959.

Mitre 10 Australia

WholesaleVictoria, Australia501-1000 Employees

We're the Mighty Helpful hardware store committed to supporting independent, family-run business in every region of Australia.

Mitre 10, formed in 1959, is the second largest player in the Australian home improvement and hardware industry.

Our stores have been providing millions of homeowners with solutions to their home improvement projects. We are part of local communities throughout the Country with 70 percent of our stores located in regional Australia. 
 
HELP WITH ADVICE
Our people have always had real knowledge about hardware and home improvement and offer practical advice that's not only easy to understand but could save you time and money. 
 
HELP WITH PRODUCT
Each of our stores are committed to carefully selecting the right range of products that provide you with everything you need, and nothing you don't. If there's a specific product you are looking for that's not in stock, our stores will either recommend an alternative product or may be able to order it in for you.

Mitre 10 is a part of the Total Tools and Hardware Group, a wholly owned entity of Metcash Limited, the National body for hardware brands such as Mitre 10, Home Hardware, Thrifty-Link Hardware and True Value Hardware. 

The Group is Australia’s only independent home improvement and hardware wholesaler to the industry with ~700 independent ‘branded’ members and ~1000 ‘non-branded’ independent stores serviced by its wholesale network. 

TTHG is integral to the continued growth of the independent hardware market in Australia. Our vision is to grow and strengthen our business by investing in our people and developing strong partnerships with our customers and our suppliers.

Section iconCompany Overview

Headquarters
19 Corporate Drive Heatherton, Victoria 3202 Australia
Phone number
SIC Code
5072 - Hardware
NAICS Code
42 - Wholesale Trade
Founded
1959
Employees
501-1000

Section iconFunding & Financials

  • $100M$250M

    Mitre 10 Australia's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Mitre 10 Australia's revenue is estimated to be in the range of $100M$250M

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