Insights

Strong Regional Presence With 70 percent of Mitre 10 stores located in regional Australia, there is a significant opportunity to tailor supply chain solutions and promotional campaigns that address the unique needs of rural and regional markets, enhancing customer loyalty and expanding sales.

Community Engagement Mitre 10's reputation as a community-focused hardware retailer provides a platform for localized marketing and personalized service offerings, encouraging repeat business and fostering long-term customer relationships essential for growth.

Market Leadership As the second-largest player in the Australian home improvement sector and part of a large independent hardware network, Mitre 10 is well-positioned to leverage its industry standing to introduce new product lines and exclusive partnerships that appeal to DIY enthusiasts and professional tradespeople.

Digital Innovation Utilizing advanced digital tools and search platforms like Algolia Realtime Search and New Relic, there is an opportunity to enhance e-commerce and online consultation services, making it easier for customers to find products and access expert advice, thereby increasing online sales.

Expansion Opportunities Recent initiatives like the Inland Port concept indicate a strategic focus on expanding logistics capabilities in high-production agricultural regions, presenting potential sales channels for industrial supplies, hardware, and farm-related products tailored for these booming markets.

Mitre 10 Tech Stack

Mitre 10 uses 8 technology products and services including Optimizely, C3.js, Font Awesome, and more. Explore Mitre 10's tech stack below.

  • Optimizely
    A/B Testing
  • C3.js
    Charting
  • Font Awesome
    Font Scripts
  • Emotion
    Javascript Frameworks
  • Underscore.js
    Javascript Libraries
  • ProgressBar.js
    Javascript Libraries
  • Algolia Realtime Search
    Search Engines
  • Cloudflare Bot Management
    Security

Media & News

Mitre 10's Email Address Formats

Mitre 10 uses at least 1 format(s):
Mitre 10 Email FormatsExamplePercentage
FLast@mitre10.com.auJDoe@mitre10.com.au
82%
First.Last@mitre10.com.auJohn.Doe@mitre10.com.au
13%
FirstLast@mitre10.com.auJohnDoe@mitre10.com.au
5%

Frequently Asked Questions

What is Mitre 10's phone number?

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You can contact Mitre 10's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Mitre 10's official website and social media links?

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Mitre 10's official website is mitre10.com.au and has social profiles on LinkedIn.

How much revenue does Mitre 10 generate?

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As of December 2025, Mitre 10's annual revenue is estimated to be $5B.

What is Mitre 10's NAICS code?

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Mitre 10's NAICS code is 42 - Wholesale Trade.

How many employees does Mitre 10 have currently?

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As of December 2025, Mitre 10 has approximately 1K employees across 4 continents, including OceaniaNorth AmericaAsia. Key team members include Ceo: M. B.President: N. A.Head Of Store Development - Ihg Group: D. D.. Explore Mitre 10's employee directory with LeadIQ.

What industry does Mitre 10 belong to?

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Mitre 10 operates in the Wholesale industry.

What technology does Mitre 10 use?

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Mitre 10's tech stack includes OptimizelyC3.jsFont AwesomeEmotionUnderscore.jsProgressBar.jsAlgolia Realtime SearchCloudflare Bot Management.

What is Mitre 10's email format?

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Mitre 10's email format typically follows the pattern of FLast@mitre10.com.au. Find more Mitre 10 email formats with LeadIQ.

When was Mitre 10 founded?

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Mitre 10 was founded in 1959.

Mitre 10

WholesaleVictoria, Australia1001-5000 Employees

We're the Mighty Helpful hardware store committed to supporting independent, family-run business in every region of Australia.

Mitre 10, formed in 1959, is the second largest player in the Australian home improvement and hardware industry.

Our stores have been providing millions of homeowners with solutions to their home improvement projects. We are part of local communities throughout the Country with 70 percent of our stores located in regional Australia. 
 
HELP WITH ADVICE
Our people have always had real knowledge about hardware and home improvement and offer practical advice that's not only easy to understand but could save you time and money. 
 
HELP WITH PRODUCT
Each of our stores are committed to carefully selecting the right range of products that provide you with everything you need, and nothing you don't. If there's a specific product you are looking for that's not in stock, our stores will either recommend an alternative product or may be able to order it in for you.

Mitre 10 is a part of the Total Tools and Hardware Group, a wholly owned entity of Metcash Limited, the National body for hardware brands such as Mitre 10, Home Hardware, Thrifty-Link Hardware and True Value Hardware. 

The Group is Australia’s only independent home improvement and hardware wholesaler to the industry with ~700 independent ‘branded’ members and ~1000 ‘non-branded’ independent stores serviced by its wholesale network. 

TTHG is integral to the continued growth of the independent hardware market in Australia. Our vision is to grow and strengthen our business by investing in our people and developing strong partnerships with our customers and our suppliers.

Section iconCompany Overview

Phone number
NAICS Code
42 - Wholesale Trade
Founded
1959
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    Mitre 10's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Mitre 10's revenue is estimated to be in the range of $100M$250M

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