Insights

Acquisition Opportunity Soffe was acquired by Renfro Brands in September 2024, signaling a shift in ownership and potential cross-sell or integration opportunities with Renfro’s broader apparel and legwear portfolio.

Brand Broadening Originally known for cheer shorts and ranger panties, Soffe has expanded into all-inclusive activewear for families, presenting opportunities to upsell family-oriented bundles and cross-promotions with Delta Apparel and Renfro networks.

Revenue Growth Gap Current revenue range is $50M-$100M with recent headcount reductions reported; a sales strategy focusing on scalable efficiencies, wholesale partnerships, and DTC optimization could unlock inorganic growth.

Tech-Enabled Selling Existing tech stack includes Salesforce, Shopify, LiveChat, and analytics tools; there is ripe potential to leverage CRM-driven B2B partnerships, targeted digital campaigns, and optimized omnichannel experiences.

Targeted Segments Core legacy segments include military, athletic teams, and family activewear; there is opportunity to expand into school athletics programs, youth leagues, and team outfitting using the Intensity by Soffe line for women athletes.

Similar companies to MJ Soffe LLC

MJ Soffe LLC Tech Stack

MJ Soffe LLC uses 8 technology products and services including Criteo, OneTrust, Salesforce, and more. Explore MJ Soffe LLC's tech stack below.

MJ Soffe LLC's Email Address Formats

MJ Soffe LLC uses at least 8 email formats:
MJ Soffe LLC Email FormatsExamplePercentage
First.Last@soffe.comJohn.Doe@soffe.com
78%
FLast@soffe.comJDoe@soffe.com
20%
F.Last@soffe.comJ.Doe@soffe.com
1%
First.MiddleLast@soffe.comJohn.MichaelDoe@soffe.com
1%
First.Last@mjsoffe.comJohn.Doe@mjsoffe.com
55%
LastF@mjsoffe.comDoeJ@mjsoffe.com
21%
FLast@mjsoffe.comJDoe@mjsoffe.com
15%
FirstLast@mjsoffe.comJohnDoe@mjsoffe.com
9%

Frequently Asked Questions

What is MJ Soffe LLC's phone number?

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You can contact MJ Soffe LLC's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is MJ Soffe LLC's official website and social media links?

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MJ Soffe LLC's official website is soffe.com and has social profiles on LinkedIn.

How much revenue does MJ Soffe LLC generate?

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As of October 2026, MJ Soffe LLC's annual revenue is estimated to be $50M - $100M.

What is MJ Soffe LLC's SIC code and NAICS code?

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MJ Soffe LLC's SIC code is 2369 - Girls', Children's, and Infants' Outerwear, Not Elsewhere Classified and NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does MJ Soffe LLC have currently?

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As of October 2026, MJ Soffe LLC has approximately 209 employees across 4 continents, including North America, Asia and Europe. Key team members include Chief Operating Officer: J. S., Vice President Finance: J. G. and Owner: J. B. Explore MJ Soffe LLC's employee directory with LeadIQ.

What industry does MJ Soffe LLC belong to?

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MJ Soffe LLC operates in the Retail Apparel and Fashion industry.

What technology does MJ Soffe LLC use?

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MJ Soffe LLC's tech stack includes Criteo, OneTrust, Salesforce, Microsoft SQL Server, Shopify, Atlassian Jira, LiveChat and New Relic.

What is MJ Soffe LLC's email format?

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MJ Soffe LLC's email format typically follows the pattern of First.Last@soffe.com. Find more MJ Soffe LLC email formats with LeadIQ.

When was MJ Soffe LLC founded?

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MJ Soffe LLC was founded in 1946.
MJ Soffe LLC logo

MJ Soffe LLC

Retail Apparel and FashionNorth Carolina, United States201-500 Employees

MJ Soffe LLC operates in the Retail Apparel and Fashion industry and is based in Fayetteville, North Carolina 28312, with 201-500 employees. The company markets activewear under the Soffe brand, providing core basics for various sports and family use, and its product lineup includes cheer shorts and ranger panties, expanding to athletic leisure apparel for women, men, and children. Soffe's history traces to 1946 when it began as a distributor to military exchanges and college bookstores, and it was acquired by Delta Apparel Inc. in 2003, situating it within Delta's brand portfolio. The brand also offers Intensity by Soffe, a line focused on outfitting female athletes, reflecting a history of team wear that began in 1990. In 2024, Renfro Brands acquired Soffe Apparel, Inc., and the company reports revenue in the range of $50 million to $100 million.

Section iconCompany Overview

Phone number
Website
soffe.com
SIC Code
2369 - Girls', Children's, and Infants' Outerwear, Not Elsewhere Classified
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1946
Employees
201-500

Section iconFunding & Financials

  • $50M - $100M

    MJ Soffe LLC's revenue is estimated to be in the range of $50M - $100M

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