Expansion Potential MjjM operates 37 hair salons and 3 wax centers across Maine, New Hampshire, and Massachusetts with ongoing growth plans, presenting cross-sell opportunities between hair services and waxing offerings in existing markets.

Brand Synergy As a member of the SUPERCUTS family and operator of European Wax Centers, the company has established brand recognition and can leverage franchise-style partnerships to introduce additional services or premium offerings to current guest segments.

Revenue Scale Current revenue is in the 50 to 100 million range, indicating a sizeable, repeat-visit customer base with potential for loyalty programs, memberships, and bundled service packages to increase average ticket value.

Talent Engine With 11-50 employees per location and emphasis on education, training, and benefits, there is an opportunity to propose technology and services that improve scheduling, onboarding, and performance analytics to further boost retention and guest satisfaction.

Data & Tech Existing tech stack includes Google Ads, iCIMS, WordPress, and Google Cloud, suggesting readiness for marketing automation, CRM integration, and analytics partnerships to optimize campaigns and guest lifecycle management.