Strategic Partnerships Capitalize on recent Cape Yachts collaboration to co-market performance, efficiency, and ease of ownership, expanding distribution and brand credibility in the luxury marina network.

European Expansion MJM Yachts’ dealer appointment with Mr Blu Yacht & Ship signals growth in Europe; tailor outreach to European retailers and charter fleets seeking premium performance yachts and aftersales support.

Experiential Marketing The MJM Experience events provide high-touch engagement; leverage inquiries generated at waterfront showcases to convert interested families and multi-generation buyers into qualified leads.

Women’s Education New boating course for women creates a niche demand segment; propose partner programs or sponsorships with marine retailers to broaden ownership appeal and drive test-boat bookings.

Key Roles Recent leadership hires in sales and marketing bolster go-to-market execution; align SDR outreach with updated messaging from new VP Marketing and Director of International Sales to accelerate pipeline.