Tech Modernization MK's current reliance on jQuery, Swiper, Bootstrap and legacy ASP.NET suggests an opportunity to modernize user interfaces, migrate to modern front-end frameworks and ASP.NET Core, and adopt cloud-native deployment to improve performance and security for research services contracts.

Analytics Expansion MK already uses Google Analytics; propose expanding to GA4, data governance, and building KPI dashboards and self-serve analytics for clients and internal decision-making; can open upsell for data science, reporting, and custom analytics services.

Public Sector Focus Based in Ankara and operating in research services, there's potential to pursue government-funded research projects, tender processes, and regulatory-compliant service delivery; offer tailored proposals, security clearances, and audit-ready reporting.

Security & Compliance With data-heavy research services, MK would benefit from security assessments, compliance readiness, and secure integration of disparate datasets; offer cybersecurity, ISO/IEC 27001, SOC 2, and data privacy enhancements, plus API security.

Growth Partnerships MK's mid-to-large scale organization can leverage strategic partnerships and co-delivery with international research and tech vendors; propose joint ventures, alliance programs, and procurement acceleration to win larger multi-year contracts.