Strategic partnerships MKTG Sports + Entertainment Australia is part of the global Dentsu network and holds strong local rights in stadiums, with multiple high-profile partnerships (Cricket Australia, Football Australia, World Surf League, Victoria Racing Club). This presents opportunities to cross-sell full marketing services to existing partners and to leverage global brand connections for joint sponsorships and experiential programs.

Sponsorship depth The agency provides a full suite of sponsorship services including consulting, research and analytics, brand experiences, in-stadium creative development, and event management. This breadth enables upsell into advanced analytics, activation measurement, and end-to-end sponsorship execution for current clients seeking more integrated solutions.

Digital & data leverage With tech stack featuring Power BI, Tableau, Salesforce Marketing Cloud, and Microsoft Azure, there is a clear capability to deliver data-driven sponsorship insights, audience segmentation, and personalized experiences. This positions the team to offer enhanced ROI modeling and targeted activation plans to brands seeking measurable impact.

Growth through education Recent initiatives like the Future FWD program demonstrate a commitment to expanding industry pipelines and generational reach. Sales opportunities exist in partnering with brands on youth-focused talent development sponsorships, internships, and activation programs to broaden the pool of future customers.

Expansion-ready footprint As a local Melbourne and Sydney operation with international connections in North America, Europe, and Asia, MKTG AU can facilitate cross-border sponsorships and event activations, enabling brands to scale campaigns regionally and globally through a single, integrated partner.