Strategic Partnership Mlazgar Associates, now merged with Elan to form one of the largest lighting and controls agencies in the Midwest, presents a broader product offering and expanded territory. Sales opportunities exist in cross-selling Cooper Lighting Solutions products and leveraging the enlarged network to win larger accounts.

Stability & Trust With a 50+ year track record and core values centered on trust, reliability, and customer-focused problem solving, emphasize long-term service contracts, maintenance offerings, and projects that require dependable partners, appealing to installation firms and facility managers seeking stable供应 chains.

Growth Potential Recent partnership activity with Cooper Lighting and strategic positioning as a leading Midwest agency indicates growing market presence. Target mid-market commercial and institutional clients that value strong distributor relationships and access to an expansive product catalog.

Technical Enablement Invest in and promote expanding educational programs and web resources to prospective clients. Offer design assistance, specification support, and integration guidance for lighting controls, leveraging the agency’s agile, customer-first approach to differentiate from competitors.

Financial Footprint Revenue in the range of one to ten million signals a scalable, mid-market profile. Focus on winning multi-site, energy-efficient lighting upgrades, controls retrofits, and bundled solutions with favorable pricing and scalable implementation timelines.