Strategic Partnership Mlazgar Associates recently merged with Elan to become one of the largest lighting and controls agencies in the Midwest, signaling an expanded product offering and geographic reach that can be leveraged for cross-sell opportunities with lighting, controls, and energy management solutions.

Midwest Focus With a strong Midwest presence and a history of stability, Mlazgar offers a reliable channel for manufacturers seeking regional market penetration, co-marketing, and field support to accelerate product adoption in this key region.

Financial Size Revenue in the $10–$25 million range indicates a solid mid-market profile with appetite for scalable partnerships, training programs, and joint go-to-market initiatives that align with growth without demanding enterprise-level commitments.

Technology Stack Existing tech usage across WordPress, e-commerce capabilities, CRM/Workspace tools, analytics libraries, and Rails suggests readiness for digital sales enablement, partner portals, and streamlined order management to improve collaboration and upsell potential.

Experience & Values A 50-year heritage emphasizing trust, reliability, and adaptability positions Mlazgar as a credible distributor for new lighting and control technologies, enabling risk-averse buyers to engage in pilot programs, training, and long-term partnerships.