Target Market Expansion Sojern targets the hospitality industry, providing a Travel Marketing Platform to help travel businesses attract and engage customers. This focus presents a sales opportunity to expand offerings to other industries with similar marketing needs, like tourism boards and airlines.

Competitive Positioning Sojern competes with top companies in the digital marketing space like Criteo and MediaMath. Understanding Sojern's unique value proposition and its strengths compared to competitors will aid in positioning the platform effectively to potential clients seeking innovative marketing solutions.

Revenue Growth Potential With a revenue between $50M - $100M and recent funding of $9.8M, Sojern shows financial stability and growth potential. Leveraging this financial health can be a compelling sales point when engaging with clients looking for reliable partners to invest in for marketing services.

Technology Differentiation Sojern offers tech-driven solutions for traveler insight and multichannel activation. Highlighting the innovative and advanced technology stack can attract tech-savvy clients seeking cutting-edge tools to enhance their marketing strategies, providing a strong sales angle for Sojern's platform.

Global Market Penetration Headquartered in San Francisco, California, Sojern has a prime location for tapping into the global market. Leveraging the central hub for technology and business innovation can open doors to international sales opportunities, positioning Sojern as a key player in the global travel marketing landscape.