Insights

Strong Industry Recognition Mobile Phones Direct Ltd has consistently received prestigious awards such as Best Online Retailer and Reseller of the Year, highlighting its market credibility and customer trust. Leveraging these recognitions can open opportunities for upselling premium services or exclusive partnerships.

Growing Market Presence With a rapid growth trajectory, evidenced by inclusion in the Sunday Times Fast Track 100 and Profit Track 100, the company demonstrates a robust customer base expansion potential, making it a promising partner for new product launches or promotional campaigns.

Strategic Mergers and Acquisition The recent merger with AO Mobile positions the company as a unified leader in the UK mobile retail space, providing cross-selling opportunities for accessory vendors, connectivity services, and extended warranty providers looking to access a consolidated customer base.

Diverse Product Range Offering devices from all major manufacturers and connecting customers to the biggest networks, there’s a significant potential to introduce complementary services such as insurance, financing, or device customization solutions to increase average order value.

Focused Digital Presence With a tech stack centered around SEO, social media, and web functionality, the company maintains a strong online footprint, presenting opportunities for digital marketing collaborations, advanced analytics services, or loyalty programs aimed at driving repeat sales and customer engagement.

Mobile Phones Direct Ltd Tech Stack

Mobile Phones Direct Ltd uses 8 technology products and services including cdnjs, WordPress, MySQL, and more. Explore Mobile Phones Direct Ltd's tech stack below.

  • cdnjs
    Content Delivery Network
  • WordPress
    Content Management System
  • MySQL
    Database
  • Cart Functionality
    E-commerce
  • jQuery Migrate
    Javascript Libraries
  • Yoast SEO
    Search Engines
  • HSTS
    Security
  • Facebook
    Widgets

Media & News

Mobile Phones Direct Ltd's Email Address Formats

Mobile Phones Direct Ltd uses at least 1 format(s):
Mobile Phones Direct Ltd Email FormatsExamplePercentage
First.Last@mobilephonesdirect.co.ukJohn.Doe@mobilephonesdirect.co.uk
50%
First.Last@mobilephonesdirect.co.ukJohn.Doe@mobilephonesdirect.co.uk
50%

Frequently Asked Questions

What is Mobile Phones Direct Ltd's official website and social media links?

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Mobile Phones Direct Ltd's official website is mobilephonesdirect.co.uk and has social profiles on LinkedIn.

What is Mobile Phones Direct Ltd's NAICS code?

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Mobile Phones Direct Ltd's NAICS code is 44-45 - Retail Trade.

How many employees does Mobile Phones Direct Ltd have currently?

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As of December 2025, Mobile Phones Direct Ltd has approximately 70 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Ceo: K. S.Head Of Fraud & Risk: D. U.Owner: S. B.. Explore Mobile Phones Direct Ltd's employee directory with LeadIQ.

What industry does Mobile Phones Direct Ltd belong to?

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Mobile Phones Direct Ltd operates in the Retail industry.

What technology does Mobile Phones Direct Ltd use?

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Mobile Phones Direct Ltd's tech stack includes cdnjsWordPressMySQLCart FunctionalityjQuery MigrateYoast SEOHSTSFacebook.

What is Mobile Phones Direct Ltd's email format?

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Mobile Phones Direct Ltd's email format typically follows the pattern of First.Last@mobilephonesdirect.co.uk. Find more Mobile Phones Direct Ltd email formats with LeadIQ.

When was Mobile Phones Direct Ltd founded?

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Mobile Phones Direct Ltd was founded in 1992.

Mobile Phones Direct Ltd

RetailEngland, United Kingdom51-200 Employees

AO Mobile launched in July 2019, just six months after AO acquired Mobile Phones Direct Ltd, which started in 1992, and together we’re the UK’s largest pureplay mobile phone retailer. Customers, often tell us that they find buying mobile and connectivity complicated but we’re determined to change that.  From our base in Thatcham, our dedicated team is always on hand to offer the full range of handsets from all manufacturers, connecting customers to the UK’s 4 biggest networks; EE, O2, Vodafone and Three. 

Our industry accolades and awards include What Mobile's "Best Online Retailer”, for six consecutive years and Mobile News Awards "Online Retailer of the Year” for five years running. We were also named 'Partner of the Year' in the O2 Partner Excellence Awards 2019. As one of the fastest growing privately held companies in the UK, our continued success is recognised by Sunday Times Fast Track 100 and Profit Track 100 in 2016, 2017.  We were also named O2 Partner of the year at the O2 Excellence awards 2019.

Mobile Phones Direct is a trading name of AO Mobile Limited.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
1992
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Mobile Phones Direct Ltd's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Mobile Phones Direct Ltd's revenue is estimated to be in the range of $1M$10M

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