Insights

Market Leadership Mobile Phones Direct is recognized as the UK’s largest pureplay mobile phone retailer with a strong reputation, holding multiple industry awards such as Best Online Retailer and Partner of the Year, making it a trusted partner for potential expansion and collaborative opportunities.

Customer Trust The company has a proven track record of customer satisfaction, evident from its consistent award wins and exclusive deals on popular devices, which suggests a loyal customer base and opportunities for upselling high-demand products.

Strategic Mergers Following the 2021 merger with AO Mobile, the company has consolidated its market position, indicating potential for cross-selling or bundling services with related electronics and connectivity solutions.

Technological Innovation Utilization of advanced tech stacks like Google Cloud, Criteo, and Shopify demonstrates a modern, scalable infrastructure that supports expansion into new markets or enhanced online marketing campaigns.

Growth & Recognition With a revenue range of 1 to 10 million dollars and rapid growth recognized by the Sunday Times Fast Track 100, there are opportunities to tap into their expansion plans and provide complementary products or services to support their ongoing success.

Mobile Phones Direct Ltd Tech Stack

Mobile Phones Direct Ltd uses 8 technology products and services including cdnjs, WordPress, MySQL, and more. Explore Mobile Phones Direct Ltd's tech stack below.

  • cdnjs
    Content Delivery Network
  • WordPress
    Content Management System
  • MySQL
    Database
  • Cart Functionality
    E-commerce
  • jQuery Migrate
    Javascript Libraries
  • Yoast SEO
    Search Engines
  • HSTS
    Security
  • Facebook
    Widgets

Media & News

Mobile Phones Direct Ltd's Email Address Formats

Mobile Phones Direct Ltd uses at least 1 format(s):
Mobile Phones Direct Ltd Email FormatsExamplePercentage
First.Last@mobilephonesdirect.co.ukJohn.Doe@mobilephonesdirect.co.uk
50%
First.Last@mobilephonesdirect.co.ukJohn.Doe@mobilephonesdirect.co.uk
50%

Frequently Asked Questions

What is Mobile Phones Direct Ltd's official website and social media links?

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Mobile Phones Direct Ltd's official website is mobilephonesdirect.co.uk and has social profiles on LinkedIn.

What is Mobile Phones Direct Ltd's NAICS code?

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Mobile Phones Direct Ltd's NAICS code is 44-45 - Retail Trade.

How many employees does Mobile Phones Direct Ltd have currently?

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As of December 2025, Mobile Phones Direct Ltd has approximately 70 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Ceo: K. S.Head Of Fraud & Risk: D. U.Owner: S. B.. Explore Mobile Phones Direct Ltd's employee directory with LeadIQ.

What industry does Mobile Phones Direct Ltd belong to?

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Mobile Phones Direct Ltd operates in the Retail industry.

What technology does Mobile Phones Direct Ltd use?

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Mobile Phones Direct Ltd's tech stack includes cdnjsWordPressMySQLCart FunctionalityjQuery MigrateYoast SEOHSTSFacebook.

What is Mobile Phones Direct Ltd's email format?

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Mobile Phones Direct Ltd's email format typically follows the pattern of First.Last@mobilephonesdirect.co.uk. Find more Mobile Phones Direct Ltd email formats with LeadIQ.

When was Mobile Phones Direct Ltd founded?

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Mobile Phones Direct Ltd was founded in 1992.

Mobile Phones Direct Ltd

RetailEngland, United Kingdom51-200 Employees

AO Mobile launched in July 2019, just six months after AO acquired Mobile Phones Direct Ltd, which started in 1992, and together we’re the UK’s largest pureplay mobile phone retailer. Customers, often tell us that they find buying mobile and connectivity complicated but we’re determined to change that.  From our base in Thatcham, our dedicated team is always on hand to offer the full range of handsets from all manufacturers, connecting customers to the UK’s 4 biggest networks; EE, O2, Vodafone and Three. 

Our industry accolades and awards include What Mobile's "Best Online Retailer”, for six consecutive years and Mobile News Awards "Online Retailer of the Year” for five years running. We were also named 'Partner of the Year' in the O2 Partner Excellence Awards 2019. As one of the fastest growing privately held companies in the UK, our continued success is recognised by Sunday Times Fast Track 100 and Profit Track 100 in 2016, 2017.  We were also named O2 Partner of the year at the O2 Excellence awards 2019.

Mobile Phones Direct is a trading name of AO Mobile Limited.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
1992
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Mobile Phones Direct Ltd's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Mobile Phones Direct Ltd's revenue is estimated to be in the range of $1M$10M

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