Insights

Award-Winning Performance Mobile Phones Direct has been consistently recognized with prestigious awards such as 'Best Online Retailer' and 'Mobile Reseller of the Year'. This strong track record of excellence can be leveraged to build credibility and attract new customers.

Product Launch Success The recent launch of the iPhone 11 and special deals on the iPhone SE have garnered attention and positive feedback in the market. Capitalizing on the success of these product launches can drive increased sales and customer engagement.

Strategic Mergers and Acquisitions The merger of AO Mobile with Mobile Phones Direct has strengthened the brand's position as a leading phone retailer. Leveraging this consolidation and brand synergy can open doors to cross-selling opportunities and expanded market reach.

Market Expansion Potential With a strong presence in the UK and a focus on offering handsets from all major manufacturers, Mobile Phones Direct has the potential to expand its market reach beyond borders. Exploring international sales opportunities could unlock new revenue streams.

Tech-Driven Customer Engagement Utilizing a robust tech stack including Criteo, MySQL, and Google Cloud Trace, Mobile Phones Direct can enhance customer engagement through personalized campaigns and efficient backend operations. Leveraging technology for targeted marketing and streamlined processes can drive sales growth.

Similar companies to Mobile Phones Direct

Mobile Phones Direct Tech Stack

Mobile Phones Direct uses 8 technology products and services including Criteo, Unpkg, MySQL, and more. Explore Mobile Phones Direct's tech stack below.

  • Criteo
    Advertising
  • Unpkg
    Content Delivery Network
  • MySQL
    Database
  • Module Federation
    Development
  • Google Font API
    Font Scripts
  • particles.js
    Javascript Graphics
  • Google Cloud Trace
    Performance
  • New Relic
    Real User Monitoring

Media & News

Mobile Phones Direct's Email Address Formats

Mobile Phones Direct uses at least 1 format(s):
Mobile Phones Direct Email FormatsExamplePercentage
First.Last@mobilephonesdirect.co.ukJohn.Doe@mobilephonesdirect.co.uk
50%
First.Last@mobilephonesdirect.co.ukJohn.Doe@mobilephonesdirect.co.uk
50%

Frequently Asked Questions

Where is Mobile Phones Direct's headquarters located?

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Mobile Phones Direct's main headquarters is located at Farmhouse Mews, Thatcham, Newbury, Berkshire RG18 4NW, GB. The company has employees across 4 continents, including EuropeAsiaNorth America.

What is Mobile Phones Direct's official website and social media links?

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Mobile Phones Direct's official website is mobilephonesdirect.co.uk and has social profiles on LinkedIn.

How much revenue does Mobile Phones Direct generate?

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As of June 2025, Mobile Phones Direct's annual revenue reached $35M.

How many employees does Mobile Phones Direct have currently?

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As of June 2025, Mobile Phones Direct has approximately 68 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Head Of Fraud & Risk: D. U.Head Of Digital Development: S. H.Ceo: K. S.. Explore Mobile Phones Direct's employee directory with LeadIQ.

What industry does Mobile Phones Direct belong to?

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Mobile Phones Direct operates in the Retail industry.

What technology does Mobile Phones Direct use?

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Mobile Phones Direct's tech stack includes CriteoUnpkgMySQLModule FederationGoogle Font APIparticles.jsGoogle Cloud TraceNew Relic.

What is Mobile Phones Direct's email format?

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Mobile Phones Direct's email format typically follows the pattern of . Find more Mobile Phones Direct email formats with LeadIQ.

When was Mobile Phones Direct founded?

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Mobile Phones Direct was founded in 1992.
Mobile Phones Direct

Mobile Phones Direct

RetailUnited Kingdom51-200 Employees

AO Mobile launched in July 2019, just six months after AO acquired Mobile Phones Direct Ltd, which started in 1992, and together we’re the UK’s largest pureplay mobile phone retailer. Customers, often tell us that they find buying mobile and connectivity complicated but we’re determined to change that.  From our base in Thatcham, our dedicated team is always on hand to offer the full range of handsets from all manufacturers, connecting customers to the UK’s 4 biggest networks; EE, O2, Vodafone and Three. 

Our industry accolades and awards include What Mobile's "Best Online Retailer”, for six consecutive years and Mobile News Awards "Online Retailer of the Year” for five years running. We were also named 'Partner of the Year' in the O2 Partner Excellence Awards 2019. As one of the fastest growing privately held companies in the UK, our continued success is recognised by Sunday Times Fast Track 100 and Profit Track 100 in 2016, 2017.  We were also named O2 Partner of the year at the O2 Excellence awards 2019.

Mobile Phones Direct is a trading name of AO Mobile Limited.

Section iconCompany Overview

Headquarters
Farmhouse Mews, Thatcham, Newbury, Berkshire RG18 4NW, GB
Founded
1992
Employees
51-200

Section iconFunding & Financials

  • $10M$50M

    Mobile Phones Direct's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    Mobile Phones Direct's revenue is in the range of $10M$50M

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