In-house Design MER manufactures its own designer furniture in-house and offers custom-fabricated pieces per event. This presents a sales opportunity to upsell premium and bespoke rental packages directly to clients seeking unique, original setups.

Expansion Footprint With offices in Chicago and Atlanta and a focus on personalized service, there is potential to partner with local venues and event planners across these key markets, leveraging MER's quick setup and teardown capabilities for multi-city events.

Full-Service Model End-to-end service including fabrication, delivery, setup, removal, and 24‑hour client support positions MER for value-based packages and emergency rental solutions that can be bundled with AV, lighting, and staging through strategic partnerships.

Catalog Growth Recent catalog updates and new bar tables indicate ongoing product expansion. This creates opportunities to cross-sell newer items to existing customers and to attract clients looking for the latest designer pieces at various budget tiers.

Industry Partnerships Collaborations like the AVLS Rentals partnership open doors to integrated rental offerings including audiovisual and lighting. A joint sales approach could broaden MER’s addressable market in corporate events, trade shows, and large-scale functions.