Regional focus Target homeowners in Des Moines and surrounding areas within Iowa who are undertaking home remodeling or custom home projects, positioning Modern Touches as a local expert with a strong Iowa project portfolio.

High value projects Leverage their revenue range and track record of hundreds of remodeled homes to upsell large kitchen, bathroom, and entire-home remodels, as well as custom design-build packages for discerning clients seeking turnkey solutions.

Design craftsmanship Emphasize inspirational design and craftsmanship to attract homeowners upgrading from standard renovations to upscale, personalized spaces, offering design-forward packages that include design oversight and construction management.

Digital presence Utilize their tech stack to run targeted local campaigns highlighting portfolio imagery, customer testimonials, and design-build capabilities via Facebook Pixel, Squarespace site updates, and optimized content delivery.

Partnership potential Position Modern Touches as a reliable subcontractor or preferred partner for larger Iowa-based builders or real estate developers needing high-quality remodeling and custom home services with flexible engagement models.