Local remodeling focus Target homeowners in Des Moines and surrounding Iowa areas with tailored remodeling packages that highlight turnkey project management and design-build advantages, leveraging Modern Touches as a local expert with a track record of hundreds of completed projects.

Premium craftsmanship Position opportunities around high-end, custom remodeling for mid-market to upscale homeowners seeking personalized design and craftsmanship, using the company’s reputation for inspirational designs to differentiate offerings.

Integrated design-build Leverage the fully integrated design and construction process to upsell comprehensive services, offering timeline clarity and cost savings as a key selling point to clients comparing separate design and construction vendors.

Digital presence Explore partnerships or lead generation through digital channels and platforms already in use (Facebook Pixel, Webpack/React tech footprint) to optimize targeting, track conversions, and showcase project galleries that demonstrate capabilities.

Growth potential With revenue in the mid-range and a lean team, pursue strategic collaborations with Iowa-based suppliers or subcontractors to scale project capacity while maintaining quality, expanding geographic reach beyond Des Moines to broader Iowa markets.