MODI Media

Marketing and AdvertisingNew York, United States11-50 Employees

MODI Media is a specialized GroupM company based in New York, offering a full-service solution for advanced television advertising. It combines boutique-level strategic thinking with the scale and resources of GroupM, aiming to help advertisers navigate changes in television driven by data and technology. The firm focuses on four core areas: data-driven entertainment promotion, addressable TV that targets specific households, zone addressable TV delivering ads to defined zip codes via set-top boxes, and interactive TV experiences that blend online interactivity with television’s reach.
Targeting advertisers seeking to optimize video content sales, on-demand viewing, and tune-in, MODI positions itself within the advertising services industry as a bridge between specialized strategy and large-scale media capabilities. The company operates within GroupM’s network and is part of the broader ecosystem serving clients looking to leverage data and technology to improve television advertising outcomes. A recent development in the broader GroupM context includes AI-enabled marketing initiatives and organizational updates, reflecting the evolving landscape in which MODI operates.

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