Insights

Sustainable Apparel Focus Modibodi specializes in sustainable fashion with its patented Modifier Technology offering leak-proof and eco-friendly underwear and activewear. This aligns well with the growing consumer demand for sustainable products, presenting a strong sales opportunity in the eco-conscious market segment.

Award-Winning Recognition Modibodi has received recognition through awards like the Telstra Business Women's Awards and the Australian Womens Weekly Women in Business Awards. Leveraging these accolades in sales pitches can enhance the brand's credibility and attract customers seeking high-quality and innovative apparel solutions.

Tech-Driven Solutions Utilizing a tech stack that includes Microsoft Advertising and Google Tag Manager, Modibodi demonstrates a commitment to leveraging technology for marketing and analytics. Sales reps can capitalize on the brand's tech-savvy image to appeal to digitally-oriented customers and position the products as cutting-edge.

Founder's Empowerment Vision Kristy Chong, the founder and CEO of Modibodi, is a social advocate for women's health issues and empowerment. Highlighting Kristy's mission-driven approach in sales conversations can resonate with customers looking to support socially conscious brands, providing a unique selling point for Modibodi's products.

Untapped Market Potential With revenue in the range of $0 - 10M, Modibodi operates in a market segment with room for growth and expansion. Identifying and capitalizing on this untapped market potential can fuel sales growth and market penetration, positioning the company for increased revenue and brand visibility.

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Modibodi Tech Stack

Modibodi uses 8 technology products and services including Sizmek, Microsoft Advertising, Zonos, and more. Explore Modibodi's tech stack below.

  • Sizmek
    Advertising
  • Microsoft Advertising
    Advertising
  • Zonos
    Cross-border E-commerce
  • VISA
    Miscellaneous
  • PayPal
    Payment Processing
  • Klarna Checkout
    Payment Processing
  • Google Tag Manager
    Tag Management
  • Smile App
    Web Platform Extensions

Media & News

Modibodi's Email Address Formats

Modibodi uses at least 1 format(s):
Modibodi Email FormatsExamplePercentage
FirstLast@modibodi.comJohnDoe@modibodi.com
42%
First@modibodi.comJohn@modibodi.com
14%
FirstLas@modibodi.comJohnDoe@modibodi.com
2%
FirstLast@modibodi.comJohnDoe@modibodi.com
42%

Frequently Asked Questions

Where is Modibodi's headquarters located?

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Modibodi's main headquarters is located at AU. The company has employees across 6 continents, including OceaniaAsiaEurope.

What is Modibodi's official website and social media links?

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Modibodi's official website is modibodi.com and has social profiles on LinkedIn.

How much revenue does Modibodi generate?

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As of October 2024, Modibodi's annual revenue reached $3.8M.

What is Modibodi's NAICS code?

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Modibodi's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Modibodi have currently?

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As of October 2024, Modibodi has approximately 47 employees across 6 continents, including OceaniaAsiaEurope. Key team members include Chief Financial Officer: K. K.Head Of Ecommerce: J. H.Head Of Operations: D. C.. Explore Modibodi's employee directory with LeadIQ.

What industry does Modibodi belong to?

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Modibodi operates in the Retail Apparel and Fashion industry.

What technology does Modibodi use?

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Modibodi's tech stack includes SizmekMicrosoft AdvertisingZonosVISAPayPalKlarna CheckoutGoogle Tag ManagerSmile App.

What is Modibodi's email format?

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Modibodi's email format typically follows the pattern of . Find more Modibodi email formats with LeadIQ.

When was Modibodi founded?

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Modibodi was founded in 2012.
Modibodi

Modibodi

Retail Apparel and FashionAustralia11-50 Employees

Modibodi® began in late 2013, but it took almost two years of picking, prodding, prototyping, washing, wearing, testing and fine-tuning to develop. We consulted with up to 100 textile engineers and fibre companies (both in the USA and Australia). We conducted close to 1,000 scientific tests. And we worked with leading Australian lingerie designers and manufacturers to create our patented finished product.

Modibodi® uses high quality, tech savvy fabrics (like Bamboo, Merino Perform Wool and Microfibre) and the latest in breathable, antimicrobial fibres with our patented Modifier Technology – a super slim (only 3mm) stain resistant lining for modern periods and leaks, and Modifier Air Technology – a moisture-wicking, odour-fighting lining for getting sweaty.

About Founder & CEO Kristy Chong
Kristy’s the CEO and creator of Modibodi™. She’s a mum on a mission, a fash-tech entrepreneur and a social advocate for women’s health issues and rights.

With over 13 years in senior PR roles for organisations including McDonald’s Australia, sanofi-aventis and Edelman PR, Kristy’s worked with some of the biggest brands in the business.

Fast forward to 2011, when the concept of launching her own business ignited. 

This ambition saw her design, develop and scientifically prove her patented Modifier Technology leak-proof undies and transform this into the Modibodi® collection: a reusable, sustainable range of singlets, sweat-proof undies and activewear created to liberate us.

Kristy’s vision is to build a brand that makes the world better by empowering every bodi to make real, positive change. As part of this vision, Modibodi® actively supports causes and organisations close to our heart, such as Share the Dignity and Days for Girls.

Modibodi® has also won (and been nominated for) numerous product and business awards including Telstra Business Women's Awards, Australian Womens Weekly Women in Business Awards, Ausmumpreneur, Aust Fin Review Aspire Awards.

Section iconCompany Overview

Headquarters
AU
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2012
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $10M

    Modibodi's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    Modibodi's revenue is in the range of $10M

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