Online design Leverage the online design tool launched in 2021 to upsell premium customization and component upgrades to customers browsing the modular closet solution, positioning for higher average order value and cross-sell of add-on accessories.

Direct-to-consumer advantages Emphasize the free shipping and DIY-friendly, wall-mounted installation approach to attract cost-conscious homeowners and multi-location property managers seeking hassle-free, scalable closet upgrades.

Mid-market scale Target retailers and residential builders in mid-market segments similar to closet-focused peers, highlighting modularity, durable materials (3/4" plywood, solid wood drawers) and rapid fulfillment to compete with larger players on lead times and quality.

Digital commerce emphasis Expand performance marketing and conversion optimization using Google Ads and Visual Website Optimizer data to identify high-intent search terms, retargeting audiences, and optimize ROI across paid media for closet systems.

Commercial opportunities Explore partnerships with interior designers, property developers, and hospitality groups seeking durable, space-saving closet solutions, leveraging the company’s design tool and strong build quality to secure bulk or recurring orders.