Product Expansion Momentum USA has recently expanded its aftermarket brake component offerings with more than 100 new part numbers across AmeriPLATINUM, AmeriPRO, and VGX lines, signaling strong opportunities to upsell to distributors and retailers via expanded coverage and compatibility.

European Market Entry The European Premium Solutions collaboration with ICER Brakes to bring European friction brake pads to the North American aftermarket opens cross-border demand potential and could be leveraged to secure new import partners and catalog entries for European vehicle applications.

Strategic Acquisition Acquisition of MaxPower Friction strengthens Canadian manufacturing capabilities for medium- and heavy-duty pads, enabling cadence for larger fleet customers and North American OEMs seeking integrated supply and potentially preferred supplier status.

Award Backing Industry recognition such as the O'Reilly Auto Parts Sales & Service Award enhances credibility with large distribution networks, providing a lever to pursue expanded shelf space, co-op programs, and exclusive product placements.

End-to-End Capabilities Fully North American made products with multiple North American facilities and distribution centers, combined with strong engineering and custom program capabilities, position Momentum USA to win private-labels, regional distributors, and OEM aftermarket contracts seeking reliable lead times and localized support.