Catering Services Expansion Moojo specializes in catering services for parties, corporate events, and weddings. This presents a sales opportunity to target event planners, wedding coordinators, and businesses looking to offer unique dessert experiences at their events.

Tech-Oriented Marketing With a tech stack including WordPress, PHP, and modern tools like HTTP/3, Moojo can leverage its online presence and capabilities to attract customers interested in innovative dessert experiences. Targeting tech-savvy audiences through digital marketing could lead to increased sales.

Competitive Positioning Being Austin's favorite ice-cream sandwich shop positions Moojo as a unique player in the market. Emphasizing this status in marketing efforts can attract local customers looking for a distinct dessert option, presenting a sales opportunity to capitalize on the brand's popularity.

Employee Engagement With a team of 11-50 employees, Moojo has the potential to develop employee engagement initiatives that can elevate customer service and overall experience. Investing in training programs and incentives can lead to higher customer satisfaction and repeat sales.

Market Expansion Expanding Moojo's presence beyond its current location near the University of Texas to other areas in Austin or nearby cities could tap into new customer segments and drive sales growth. Identifying strategic locations and conducting targeted marketing campaigns can facilitate this expansion.