Strategic leadership With Erin Zehr appointed as President in 2026, Moor Insights & Strategy is signaling senior leadership alignment and potential for deeper enterprise client engagements. This presents an opportunity to position for high-ticket advisory projects and strategic consulting on AI, data infrastructure, and enterprise technology roadmaps.

Customer verticals The firm serves blue‑chip clients across wearables, mobile, PC, data centers, semiconductors, and cloud services. Targeted outreach to large tech product companies, hyperscalers, and silicon vendors could yield opportunities in market research, competitive analysis, and technology validation services.

Market trends Recent focus areas like composable data infrastructure indicate demand for forward-looking governance, architecture assessment, and vendor‑neutral evaluations. Propose services around roadmap benchmarking, SDDC efficiency, and data delivery optimization for digitally transformed enterprises.

Analytics footprint Current technology stack and research orientation position Moor Insights to leverage data-driven advisory. Offer advanced market intelligence packages, custom benchmarking reports, and proof-of-concept studies that align with clients’ needs for measurable ROI in AI, IoT, and cloud adoption.

Financial/product fit Revenue in the mid‑tens of millions with a lean team suggests scalable advisory offerings and retainer‑based engagements. Present recurring research subscriptions, executive briefings, and ongoing market monitoring as low‑friction, high‑value sales motions to grow wallet share.