Longstanding Client Focus Established in 1924 with a high client retention culture, Moore and Johnson Agency presents an opportunity to cross-sell enhanced risk management solutions, loyalty-based programs, and bundled coverage for existing personal and commercial lines.

Acquisition Backing Part of AssuredPartners since 2012, backed by GTCR, signaling strong financial stability and access to broader markets and carrier relationships that can be leveraged to secure multi-state or larger account placements.

SMB to Midsize Specialization Focus on businesses with sales over $1M, multiple locations, and higher headcount indicates up-sell potential for complex commercial lines, cyber liability, management liability, and workers’ comp optimization.

Wealth and Property Expertise Personal lines emphasis on high net worth, multiple homes, and significant liability needs suggests opportunities for premium concierge services, personal risk management, and high-net-worth targeted product suites.

Growth Readiness Strong revenue footprint and growth-oriented affiliation imply readiness for digital transformation, data analytics partnerships, and carrier negotiation leverage to pursue expansion, programmatic underwriting, and scalable AOR strategies.