Longstanding client base Leverage Moore and Johnson Agency's long-standing presence since 1924 and high client retention to position as a stable partner for mid to large sized businesses seeking reliable risk management and continuity of coverage.

Acquisition backing Highlight the benefits of being part of AssuredPartners with GTCR backing to prospective clients by emphasizing greater market strength, expanded carrier access, and scalable resources for complex risks.

Mid to large risk focus Target firms with sales over a million, multiple locations, more than 50 employees, or multi-vehicle fleets as they align with Moore and Johnson’s specialties, presenting tailored solutions and measurable outcomes.

High net worth / multi-property Position services for individuals and businesses with multiple properties, significant liability needs, or high net worth, offering customized risk transfer programs and comprehensive coverage strategies.

Growth and partnership potential Offer collaboration around specialized industries and complex risk profiles to expand cross-sell opportunities across commercial lines and personal risk solutions, leveraging the agency’s customer-centric approach and retention strengths.