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Insights

Unique Craftsmanship Morakniv prides itself on unique craftsmanship, creating trusted companions for various adventures with over 130 years of experience in knife production. Highlighting the meticulous process of steel selection, hardening, and blade sharpening can resonate well with customers valuing quality and attention to detail.

Established Market Niche Despite facing competition from well-known companies like Victorinox and Buck Knives, Morakniv has carved out a niche with its focus on quality over shortcuts. Targeting customers who appreciate the handcrafted feel and balance of a knife can be a key strategy for sales growth.

Tech-Savvy Approach Utilizing a tech stack that includes Google Analytics, jQuery, and Open Graph showcases Morakniv's commitment to leveraging technology for enhancing customer experiences. Highlighting the seamless online shopping experience and secure payment options can attract digitally-savvy buyers.

Revenue Potential With a revenue range of $10M - 50M, Morakniv stands alongside similar companies like Ontario Knife Company and Spyderco. Expanding market reach through targeted marketing strategies and collaborations can help tap into the revenue potential within the mid-range market segment.

Brand Loyalty Focus Building on the special bond between Morakniv creators and users, emphasizing brand loyalty through storytelling and customer testimonials can strengthen customer trust and retention. Encouraging repeat purchases and referrals can drive sustainable sales growth.

Similar companies to Morakniv

Morakniv Tech Stack

Morakniv uses 8 technology products and services including Google Analytics Enhanced eCommerce, Font Awesome, Lodash, and more. Explore Morakniv's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • Font Awesome
    Font Scripts
  • Lodash
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Babel
    Miscellaneous
  • Open Graph
    Miscellaneous
  • PayPal
    Payment Processing
  • Apache HTTP Server
    Web Servers

Media & News

Morakniv's Email Address Formats

Morakniv uses at least 1 format(s):
Morakniv Email FormatsExamplePercentage
First.Last@morakniv.seJohn.Doe@morakniv.se
48%
FirstLast@morakniv.seJohnDoe@morakniv.se
2%
First.Last@morakniv.seJohn.Doe@morakniv.se
48%
FirstLast@morakniv.seJohnDoe@morakniv.se
2%

Frequently Asked Questions

Where is Morakniv's headquarters located?

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Morakniv's main headquarters is located at Bjäkenbacken 4 Mora, Dalarna 792 95 SE. The company has employees across 2 continents, including EuropeAsia.

What is Morakniv's official website and social media links?

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Morakniv's official website is morakniv.se and has social profiles on LinkedIn.

How much revenue does Morakniv generate?

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As of October 2024, Morakniv's annual revenue reached $15M.

How many employees does Morakniv have currently?

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As of October 2024, Morakniv has approximately 63 employees across 2 continents, including EuropeAsia. Key team members include Chief Financial Officer: E. E.Chief Operating Officer: G. M.Chief People And Sustainability Officer At Morakniv: M. S.. Explore Morakniv's employee directory with LeadIQ.

What industry does Morakniv belong to?

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Morakniv operates in the Manufacturing industry.

What technology does Morakniv use?

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Morakniv's tech stack includes Google Analytics Enhanced eCommerceFont AwesomeLodashjQueryBabelOpen GraphPayPalApache HTTP Server.

What is Morakniv's email format?

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Morakniv's email format typically follows the pattern of . Find more Morakniv email formats with LeadIQ.

When was Morakniv founded?

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Morakniv was founded in 1891.
Morakniv

Morakniv

ManufacturingDalarna, Sweden51-200 Employees

Quality takes no shortcuts.

There’s a special bond between the hands making a Morakniv and the hands using it. A shared philosophy that is carefully handed over from the knife manufacturer to the craftsman, the bushcrafter, the artisan, the chef, the hiker, or the explorer.

Making a Morakniv means not rushing things. It means choosing the right steel and then letting it harden and freeze using a secret recipe to give it unique traits. It means crafting a trusted companion for any adventure in life.

It means to carefully decide the thickness of the blade and sharpen the edge to perfection. To design a hard-wearing handle, consider its’ weight, grip, and position it for the exact right balance. It means shaping an intuitive extension of your hand, and your creativity.

Producing the knife you are now holding, took us more than 130 years. Never did we look for the easiest path, the cheapest materials, or the fastest process. Because we know, just like you, that quality takes no shortcuts.

Now the philosophy is in your hands.

Section iconCompany Overview

Headquarters
Bjäkenbacken 4 Mora, Dalarna 792 95 SE
Founded
1891
Employees
51-200

Section iconFunding & Financials

  • $10M$50M

    Morakniv's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    Morakniv's revenue is in the range of $10M$50M

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