Insights

Prestige retail Leverage Morrell Fine Wine & Spirits flagship store at Rockefeller Plaza and the Bar & Café to curate exclusive, high-margin, limited-release wine bundles and tasting events that drive cross-sell between in-store, bar, and online channels.

Collector opportunities Target the store’s strength in rare and allocated wines by offering limited-release inventory partnerships, exclusive releases, and provenance-backed investments for collectors and institutions seeking premium portfolios.

Storage services Expand B2B and B2C offerings around Vintage Wine Warehouse by providing storage-with-benefits programs for collectors, including insured vault space, temperature-controlled storage discounts, and winery-direct purchase fulfillment.

Tech-enabled growth Utilize Morrell’s tech stack and CRM integrations (HubSpot, SendGrid, Mailchimp) to run targeted campaigns for events, rare bottles, and loyalty programs, plus personalized recommendations for high-value clients.

Market positioning Position Morrell as a premier, full-service wine partner for collectors, hosts, and corporate clients by highlighting long-standing producer relationships, access to sought-after wines, and a seamless end-to-end experience from purchase to storage.

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Morrell and Company Tech Stack

Morrell and Company uses 8 technology products and services including Google Ads, Hotjar, Amazon Web Services, and more. Explore Morrell and Company's tech stack below.

Morrell and Company's Email Address Formats

Morrell and Company uses at least 4 email formats:
Morrell and Company Email FormatsExamplePercentage
FirstL@morrellwine.comJohnD@morrellwine.com
83%
First@morrellwine.comJohn@morrellwine.com
8%
FirstLast@morrellwine.comJohnDoe@morrellwine.com
6%
FirstLa@morrellwine.comJohnDo@morrellwine.com
3%

Frequently Asked Questions

What is Morrell and Company's phone number?

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You can contact Morrell and Company's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Morrell and Company's official website and social media links?

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Morrell and Company's official website is morrellwine.com and has social profiles on LinkedIn.

How much revenue does Morrell and Company generate?

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As of October 2026, Morrell and Company's annual revenue is estimated to be $1M - $10M.

What is Morrell and Company's SIC code and NAICS code?

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Morrell and Company's SIC code is 5181 - Beer and Ale and NAICS code is 3121 - Beverage Manufacturing.

How many employees does Morrell and Company have currently?

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As of October 2026, Morrell and Company has approximately 61 employees across 1 continents, including North America. Key team members include Head Buyer, Purchasing Director: E. K., Owner: M. F. and Director Of Fine Wine: B. H. Explore Morrell and Company's employee directory with LeadIQ.

What industry does Morrell and Company belong to?

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Morrell and Company operates in the Beverage Manufacturing industry.

What technology does Morrell and Company use?

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Morrell and Company's tech stack includes Google Ads, Hotjar, Amazon Web Services, Google Workspace, Mailchimp, SendGrid, HubSpot and Facebook.

What is Morrell and Company's email format?

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Morrell and Company's email format typically follows the pattern of FirstL@morrellwine.com. Find more Morrell and Company email formats with LeadIQ.

When was Morrell and Company founded?

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Morrell and Company was founded in 1947.
Morrell and Company logo

Morrell and Company

Beverage ManufacturingNew York, United States51-200 Employees

Morrell Wine Group operates as a beverage manufacturing and retail organization focused on wine and spirits. Its portfolio encompasses Morrell Fine Wine & Spirits, Morrell Wine Bar & Café, and Vintage Wine Warehouse, reflecting a vertically integrated approach that covers retail, on-site hospitality, and storage services for wine collections. The group emphasizes access to a broad selection, including limited-release and highly allocated wines from Europe, the US, and the New World, supported by long-standing relationships with producers and a notable storage vault and temperature-controlled facilities. Located in New York City, the company serves discerning buyers and collectors who seek high-quality bottles, a wide-based by-the-glass and by-the-bottle menu, and secure storage for provenance and investment purposes. While rooted in an historic neighborhood retail origin dating to 1947, Morrell has evolved into a multi-service wine merchant capable of meeting needs across collecting, entertaining, selling, investing, and enjoying wine. A recent development highlights industry recognition for its marketing efforts within the broader Morrell organization family.

Section iconCompany Overview

Phone number
SIC Code
5181 - Beer and Ale
NAICS Code
3121 - Beverage Manufacturing
Founded
1947
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Morrell and Company's revenue is estimated to be in the range of $1M - $10M

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